Bengaluru, 17 April 2024: Tata Salt, the top player in India’s salt market, brought back its favourite ’80s jingle, ‘Namak Ho Tata Ka, Tata Namak’, causing a stir across the country. This catchy tune has been a hit for ages, so much so that even the queen of sass, Kajol, can’t resist humming along!
Reflecting on the campaign’s legacy, Kajol shares her thoughts, saying, “It feels great! It is such an iconic campaign. One still remembers the jingle till today. It’s great to be part of this celebration and see it in its new avatar. Really happy to be here.”
Tata Salt tells great stories in its fun videos, showing how their jingle is everywhere, making them the ultimate “Desh ka Namak”!
Watch Tata Salt’s jingle films here:
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