Instagram will offer new methods to steer teenagers away from hazardous content and to encourage them to “deactivate” their accounts.
According to The Verge, Facebook vice president of global affairs Nick Clegg stated, “We’re going to introduce something that I believe will make a significant difference: when our systems detect that a teenager is viewing the same content over and over again, and it’s content that may be detrimental to their well-being, we’re going to nudge them to view alternative content.”
He stated that in addition to suspending plans for an Instagram Kids platform and providing parents with alternative tools to oversee kids, the business planned to offer a feature called “take a break” that would persuade teens to just stop using Instagram.
Clegg did not specify a release date for either feature. In response to a request for additional information from The Verge, a Facebook spokeswoman stated that the features are “not yet in testing but will be soon.”
According to the spokesman, Instagram CEO Adam Mosseri indicated in a September 27 blog post that the firm was “exploring” the features: “Last week, we announced that we’re testing two new ideas: encouraging people to explore other topics if they’re focusing exclusively on content that may contribute to negative social comparison, and a feature tentatively dubbed “Take a Break” that allows users to pause their account and reflect on whether the time they’re spending is meaningful.”
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