Once Upon A Trunk, one of India’s most popular fashion and lifestyle online stores for women, recently announced a partnership with Netcore Cloud, a worldwide recognised martech SaaS firm, to enhance their USP of personalised styling experiences for online consumers.
Using Netcore Cloud’s AI-driven data segmentation, the e-tailer can now cater to its customers’ unique personalities by engaging in more intelligent, relevant, and productive dialogues.
Since its inception in 2015, Once Upon a Trunk has been recognised for its’made to measure’ solutions, which range from in-home decorating experiences to customised design ideas. Recognizing the need for increased data-driven personalization in order to assure consumer happiness, Once Upon a Trunk expressed interest in Netcore Cloud’s AI-powered product recommendation engine for consumer interaction.
Within 90 days of integration, Netcore’s AI-driven product recommendations accounted for 28% of Once Upon A Trunk’s total income. Following this accomplishment, Once Upon a Trunk has now formally expanded their cooperation with Netcore Cloud in order to elevate and personalise their shopper’s journey.
Adhira Kashiva, Business Head of Once Upon A Trunk, said on the partnership: “We wanted to ensure that our clients received a personalised experience at Once Upon A Trunk, despite the vast catalogue available on our online store. To do this, we created personalised widgets on the Home page, PDP, and PLP that analysed user preferences and presented user-specific product recommendations. As a result, we witnessed a 28 percent contribution to overall revenue within “”Zero days.”
Netcore Cloud’s Group CEO, Kalpit Jain, stated, “Our recent Ecommerce Personalisation Benchmark Report 2021 revealed that more than three-quarters of shoppers want a more personalised customer experience and that seven out of ten retailers who invested in personalising the customer experience saw a return on investment of at least four times. Competitors have a difficult time replicating such individualised experiences underpinned by private data. We are convinced that our full-stack martech solutions will help Once Upon a Trunk to separate themselves from their competitors and earn a significant competitive edge.”
Once Upon a Trunk’s consumers will benefit from a single view of their data thanks to Netcore Cloud’s patented AI algorithms. This enables them to provide more contextual product recommendations to their clients, which results in an increase in add-to-cart rates, conversion rates, and thus overall income.
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