Sanjog Gupta, Head Of Sports, Star, and Disney India, is looking forward to the revival of the Indian Premier League (IPL) in 2021 and has promised a visual treat for supporters and viewers throughout the cash-rich league.
IPL 2021 returns to entertain spectators and fans with the best cricket action following a brief hiatus earlier this year.
Sanjog stated, “With regards to the IPL 2021 return campaign, “There is considerable excitement surrounding the resumption of the IPL in 2021. In the final weeks of the IPL, teams and players often elevate their game, play great cricket, and are at their competitive best, which means spectators can expect increased intensity, unbelievable heroics, and nail-biting finishes.
“And this is our campaign’s proposition – #AsliPictureAbhiBaakiHai. That, similarly to a blockbuster, there will be several twists and turns, highs and lows, thrills and spills. Therefore, whether or not you watched the first ‘half,’ the second half from September 19 is not to be missed.
“Star and Disney India are also dedicated to providing the most immersive and entertaining coverage of the event on television and digital platforms. Millions of viewers will be delighted by many regional feeds, world-class presentation, increased viewing experiences, and technological breakthroughs “he continued.
A treat for die-hard cricket fans, the ad, designed by Star Sports’ creative team, reintroduces the true spirit of India’s most popular sport through catchy tunes and vibrant colours.
MS Dhoni’s jazzy entrance, accompanied by an irresistible jingle, sets the tone for ‘Asli Picture Abhi Baaki hai’ and captures the excitement and nostalgia associated with the IPL.
Considering the tournament’s widespread popularity, the campaign television commercial will be released in many languages, including Hindi, Tamil, Telugu, Kannada, Bengali, and Malayalam.
The IPL’s return has generated considerable enthusiasm among its passionate supporters, and Star Sports pledges to replicate that excitement this time around.
The 14th season, which was delayed in May because to the COVID-19 pandemic, will start in Dubai on September 19 with a blockbuster match between Chennai Super Kings and Mumbai Indians.
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