Home Press Release Adani Wilmar’s new CSR short film on Fortune SuPoshan celebrates the role of SuPoshan Sanginis in combating Malnutrition & Anaemia

Adani Wilmar’s new CSR short film on Fortune SuPoshan celebrates the role of SuPoshan Sanginis in combating Malnutrition & Anaemia

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Adani Wilmar’s new CSR short film on Fortune SuPoshan celebrates the role of SuPoshan Sanginis in combating Malnutrition & Anaemia

~ 1000+ SuPoshan Sanginis are spread across 14 states, 1940 villages and slums since 2016~

~ SuPoshan Sanginis have been instrumental in executing interventions and fostering behavioural shifts at the grassroots level ~

~ Directed by filmmaker Tiyash Sen, the CSR short film is conceptualised by DDB Mudra ~

Link – https://youtu.be/EVSBi051EJ8

08th March 2024, National – On International Women’s Day today, Adani Wilmar Limited (AWL), one of India’s largest Food FMCG companies, launched a new CSR short film celebrating the invaluable contributions of SuPoshan Sanginis in eradicating malnutrition and anaemia amongst its target groups- children (0-5 years), adolescent and women in reproductive age. These women volunteers are an integral part of Fortune SuPoshan Project, a pioneering initiative of Adani Wilmar and implemented by Adani Foundation, the CSR arm of Adani Group to combat malnutrition and anaemia in India. 

SuPoshan Sanginis empowers their communities and are making their voices heard. Their dedication shows how individuals can spark positive change and inspire others to join in, creating a culture of teamwork and inclusivity. At the grassroots, they’re pivotal in breaking the intergenerational cycle of malnutrition. At the same time, these Sanginis also act as beacons of women’s empowerment in their communities.

The newly launched CSR short film, which is airing today, depicts a Sangini visiting a family, diligently checking on their son’s health and ensuring that he receives proper nutrition to thrive. This narrative highlights the transformative role of Sanginis in rural India, showcasing their endeavours to uplift the lives of undernourished children, impart hygiene practices, and educate families on the significance of nutritious foods such as leafy vegetables, millets, legumes, and fruits. Through their unwavering dedication, these women volunteers are not only nurturing the physical growth of future generations but also spearheading positive change within their communities. The 4-min CSR short film, which has been directed by the filmmaker Tiyash Sen and conceptualized by DDB Mudra group, will be extended across platforms like Meta & YouTube for maximum visibility. 

Commenting on the newly launched CSR short film, Mr.  Angshu Mallick, Managing Director and Chief Executive Officer, Adani Wilmar Ltd., said, “The Fortune SuPoshan project holds a special place in our hearts, and we take pride in the progress it has made towards eradicating malnutrition and anaemia since its inception. Given that malnutrition is closely linked to food and nutrition, there is no better organisation than us to address it, considering Adani Wilmar’s status as the largest food company in the country. It, therefore, becomes our responsibility to actively work towards this cause. Our SuPoshan Sanginis have played a pivotal role in achieving these objectives, working tirelessly at the grassroots level. The CSR short film serves as a testament to the extraordinary dedication of Sanginis and their unwavering commitment to enhancing the health and well-being of their communities. Their passion and efforts have been instrumental in breaking the worrying issue of intergenerational cycle of malnutrition, and we are proud to honour their contributions on International Women’s Day.”

Nitin Pradhan, Creative Head, DDB Mudra said, “Through the metaphor of the chalk drawings on the wall that capture the world through the confines of his house window, the intent was to visually show the journey of a malnourished kid who recovers gradually, with the passage of time. The Suposhan Sangini is instrumental in this recovery in a variety of ways, bringing to our attention her role in helping us get rid of malnourishment as a widespread malaise.”

Initiated in 2016, the Fortune SuPoshan Project has witnessed a resounding success in enhancing the health and nutritional status of its target groups in vulnerable communities. The project’s unique approach involves active engagement with stakeholders, including gram panchayats, local governing bodies, healthcare facilities, and frontline health workers. The training and deployment of SuPoshan Sanginis, who’ve been picked up from the villages that are a part of the project, played a vital role in implementing interventions and driving behavioural changes at the grassroots level.

Lauding the part played by SuPoshan Sanginis in making the project a success, Dr. Priti Adani, Chairperson, Adani Foundation added, “I have consistently maintained that the Sanginis have played a significant role in the success of Fortune SuPoshan. The film tribute on International Women’s Day is well-timed and commendable. Their work deserves recognition, particularly their remarkable achievement in breaking the intergenerational cycle of malnutrition.”

Empowered with comprehensive knowledge of nutrition and the use of technology like tablets, the SuPoshan Sanginis have conducted interventions, utilising cooking demonstrations to focussed group discussions and individual discussions, to spread awareness about health and nutrition as well as government policies and benefits. They act as bridges between communities as well as serve as a connecting factor with the aanganwadis

Since its inception in 2016, the Fortune SuPoshan Project has spread its network across 31 sites in the country including some of the aspirational districts like Vidisha(MP) & Narmada(Gujarat), reaching over 4,04,261 lakh households through 1000+ Sanginis across 1940 villages and slums. The proactive approach of Sanginis have resulted in around 90,000 children being saved from malnutrition. More than 3 lakh adolescent girls and women in reproductive age have also benefitted from the project’s intervention through the women volunteers.

The endline evaluation by a New Delhi-based research institute, recently disclosed the impactful interventions of the Fortune SuPoshan Project in addressing malnutrition among children under 5 across six sites. Despite India ranking 107 out of 121 countries in the Global Hunger Index 2022, the evaluation showcased the project’s effectiveness in combating malnutrition, which is especially critical given India’s high global child wasting rate. 

Apart from child nutrition, the project also addresses maternal health, infant and child feeding practices, adolescent knowledge and Water Sanitation & Hygiene (WASH) practices. Positive outcomes include increased Antenatal Care (ANC) check-ups, iron folic acid consumption, institutional births, early breastfeeding initiation, and improved dietary diversity among beneficiaries. 

About Fortune SuPoshan Project:

Founded in 2016, the Fortune SuPoshan project is a mission against Malnutrition & Anaemia. At Adani Wilmar, we decided that by keeping a larger objective in mind i.e. ‘For a Healthy Growing Nation’, we look forward to touching the lives of every Indian, enabling them to live life fully, thereby making India stronger, healthier and more productive. The project is implemented by Adani Foundation, the CSR arm of Adani Group and aims to improve health & nutrition status of children up to 5 years of age group, adolescent girls and women in reproductive age. Fortune SuPoshan touches the four core areas such as health, education, women empowerment and sustainable livelihood. The driving force behind the project are the SuPoshan Sanginis, or community health volunteers who act as a guide, confidante, and a community support system to improve nutrition and health levels.

Since its inception in 2016, the Fortune SuPoshan Project has spread its network across 31 sites in the country including some of the aspirational districts like Vidisha(MP) & Narmada(Gujarat), reaching over 4,04,261 lakh households through 1000+ Sanginis across 1940 villages and slums.

Adani Foundation: 

For over two decades, Adani Foundation has contributed to the holistic development of underprivileged communities. It has been able to envelope people, planet and prosperity in the formulation and execution of its programs. 

Today, the Foundation’s reach covers 7.3 million people in 5753 villages across 19 states in India by facilitating quality education, enabling the youth with income-generating skills, generating sustainable and alternative livelihood opportunities from agriculture & animal husbandry, promoting a healthy society and supporting infrastructure development.

About Adani Wilmar Limited

Adani Wilmar Limited (AWL) is one of the largest food FMCG companies in India offering most of the primary kitchen essentials for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. The company’s products are offered under a diverse range of brands across a broad price spectrum catering to different customer groups. Its flagship brand ‘Fortune’ is one of the largest selling edible oil and food brands in India. It has a wide array of packaged foods including packaged wheat flour, rice, pulses, besan, sugar, soya chunks and cereals-based products such as ready-to-cook khichdi. It also offers a diverse range of industry essentials, including oleochemicals, castor oil and its derivatives and de-oiled cakes and HPC category under brand Alife which includes Soap, Hand wash and Hand Sanitisers.

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