L’Oréal Paris building the Under Eye Care category with the launch of Glycolic Bright Dark Circle Eye Serum

– Claims to erase -49% Dark Circles in just 2 weeks

Mumbai, February 7, 2024: In the pursuit of expanding their presence into the under eye care category, L’Oréal Paris has proudly unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum, a breakthrough solution targeting under eye hyperpigmentation, and puffiness effortlessly. 

As the eye serum category continues to grow, L’Oréal Paris, known for its constant innovations, is once again making new strides with this product, specifically designed for Indian skincare preferences.

 It is scientifically designed to erase dark circles by an impressive -49% in just 2 weeks, delivering visible improvements with each passing day.  With dark circles, hyperpigmentation, and puffiness being prevalent issues, especially for today’s dynamic women, this breakthrough serum is meticulously crafted to offer transformative results, setting a new standard in under-eye care.

Crafted with a potent blend of 3% Glycolic Acid, Vitamin CG, and Niacinamide, L’Oréal Paris Glycolic Bright Dark Circle Eye Serum is tailored for proven efficacy on Indian skin. Equipped with a unique Triple Bead Applicator, it features a patented technology that provides an instant cooling effect while ensuring swift product absorption, effectively depuffing under eyes.

Speaking about the launch of this product, Dario Zizzi, General Manager, L’Oréal Paris said, “At L’Oréal Paris, we understand that addressing dark circles is a top skincare concern for consumers today. Recognizing the gap in the market, we are proud to introduce a scientifically formulated solution that stands out. Our dermatologically validated claim not only emphasizes effectiveness but is specifically proven on Indian skin. We believe in providing consumers with trusted, science-backed products that cater to their unique needs, setting a new standard in skincare innovation.”

In a strategic and impactful move, L’Oréal Paris has unveiled a dynamic out-of-home (OOH) campaign, strategically positioned at key locations such as airports, business parks, and metro trains in major cities including Delhi, Mumbai, and Bengaluru. The campaign features contextual creatives and playful copy that aims to drive awareness and engagement around the importance of under-eye care, leveraging the relatable charm of everyday situations.

The creatives feature popular actor Anushka Sharma, who has been the face for the skin care portfolio. Additionally, the brand has also expanded its reach by executing its inaugural cinema placement strategy, targeting late-night screenings. This innovative approach allows the brand to captivate audiences during these prime viewing hours, effectively connecting with the target demographic seeking impactful skincare solutions. Leveraging strategic collaborations with cinema halls, Connected TV and OTT platforms, the brand ensures comprehensive visibility across multiple touchpoints, enhancing its engagement with discerning consumers.

The Glycolic Bright Dark Circle Eye Serum, priced at INR 699, is ophthalmologically tested, suitable for all skin types, and clinically proven to treat visible dark circles. With this innovation, L’Oréal Paris continues its legacy of providing impactful and proven skincare solutions, elevating the skincare experience for consumers nationwide.

Digital film link: New Glycolic Bright Eye Serum by L’Oréal Paris

About L’Oréal Paris

L’Oréal Paris, the world’s #1 beauty brand, has more than 40 years of pioneering scientific research heritage, and offers a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers. 

Beyond cosmetics, L’Oréal Paris creates a world of Parisian beauty to inspire every woman everywhere. In dialogue from the streets to its runways, myriad interpretations of Parisian beauty and femininity are reinvented every day.

“Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oréal Paris has encouraged women to live their best lives according to their own rules and desires. The brand has a rich legacy of empowering women and working with them to build a more inclusive world of tomorrow. This commitment is expressed through a host of local and international cause initiatives, another such initiative being the Stand Up – Against Street Harassment program.




Don't miss

Rallis India appoints Dr. Gyanendra Shukla as MD & CEO from 1st April 2024

Mumbai, March 1, 2024: The Board of Directors of...

Suven Announces Merger of Cohance Lifesciences, Forging Integrated Pharma CDMO Leadership in India

Transformative Merger with 2x Scale and Double-Digit EPS Accretion...

ALD Automotive I LeasePlan unveils new global mobility brand in India

ALD Automotive I LeasePlan today unveils Ayvens, its new...

Revanth Reddy Takes Oath As Telangana Chief Minister

The political landscape of Telangana witnessed a historic moment as Anumula Revanth Reddy, the chief of Telangana Congress, took the oath as the state's...

A Grand Welcome for Prime Minister Narendra Modi at BJP’s Parliamentary Meet

Prime Minister Narendra Modi received a warm and enthusiastic welcome from BJP MPs at the Parliamentary Party meeting held on Thursday. This meeting took place...

DMK MP’s Controversial ‘Gaumutra States’ Remark Ignites North vs South Debate Amidst BJP Poll Wins

The recent remark made by a DMK MP in Parliament has sparked a heated debate between the North and South of India.  This debate has...


  1. It’s my first time on your blog, and I have to admit that I’m amazed at how much research you did to produce such a fantastic post. A important portion was built with the help of someone.

  2. Somebody essentially help to make significantly articles Id state This is the first time I frequented your web page and up to now I surprised with the research you made to make this actual post incredible Fantastic job

  3. hiI like your writing so much share we be in contact more approximately your article on AOL I need a specialist in this area to resolve my problem Maybe that is you Looking ahead to see you

  4. I happily found this incredible website a few days ago with wonderful content for readers. The site owner has a knack for engaging fans. I’m thrilled and hope they persist in creating excellent content.

  5. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

Leave a Reply