Brand Ambassador Amitabh Bachchan launches Kalyan Jewellers’ 250th showroom globally in Ayodhya

Marks the company’s foray in Ayodhya, offering service-backed shopping experience for patrons in the region

National, 12th February 2024: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand today announced the launch of its 1st showroom in Ayodhya, which was inaugurated by the company’s brand ambassador Shri. Amitabh Bachchan. The launch celebrations marked the momentous milestone of the company’s 250th showroom globally. Mr. T S Kalyanaraman, Managing Director of Kalyan Jewellers along with the Executive Directors – Rajesh Kalyanaraman and Ramesh Kalyanaraman were present at the inauguration. The brand new showroom promises a luxurious shopping experience with an extensive array of exquisite jewellery designs in world-class ambience.

The city of Ayodhya came to a standstill as crowds jostled to catch a glimpse of the iconic superstar. Addressing the enthralled crowd, Brand Ambassador Shri. Amitabh Bachchan said, “I am thrilled and honoured to be part of the grand celebrations marking the launch of Kalyan Jewellers’ 250th showroom globally. With a rich legacy spanning over three decades, Kalyan Jewellers has consistently redefined India’s jewellery industry through pioneering initiatives. It fills me with pride to be associated with this iconic brand for over a decade. The jewellery brand is firmly grounded on the pillars of trust, transparency, and customer-centricity. I am confident that the patrons here will warmly embrace and wholeheartedly support this distinguished jewellery brand.”

Earlier in the morning, Kalyan Jewellers’ Managing Director – T S Kalyanaraman was accompanied by Bollywood megastar and the company’s brand ambassador Amitabh Bachchan, to seek blessings of the almighty at the Ram Mandir in Ayodhya. Rajesh Kalyanaraman and Ramesh Kalyanaraman – Executive Directors of Kalyan Jewellers along with Karthik R, accompanied them, seeking the blessings of Lord Rama. The Kalyanaraman family presented a polki neckpiece adorned with uncut rubies, pearls, and emerald stones as a token of reverence at the Ram Mandir.

Talking about the 250th showroom launch, Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers said, “As we inaugurate our 250th showroom, we extend gratitude to our customers, partners and employees, who have been an integral part of this three-decade long journey that has been marked with trust and transparency. Their unwavering support has been integral to our remarkable three-decade journey, characterized by principles of trust and transparency. This significant milestone not only reflects our commitment to crafting exquisite jewellery but also emphasizes our dedication to fostering enduring relationships with patrons nationwide. At Kalyan Jewellers, we have made significant advancements in building a holistic ecosystem, ensuring a service-backed shopping experience for our patrons. As we move ahead, our customer-centric approach remains key to our continued growth, building upon the very essence that defines our brand.”

Mr. Kalyanaraman further added, “Considering the prominence of Ayodhya, we have introduced curated designs as part of our temple jewellery collection – Nimah. This enhanced Nimah collection, is a celebration of our rich heritage, cleverly reimagined through contemporary designs, adorned with precious stones. The revamped collection pays an ode to the timeless narratives of the Ramayana and Indian mythology. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

Celebrating the 250th showroom launch, Kalyan Jewellers is offering a unique promotion, the jewellery brand has announced 0% making charges for half the purchase value, on minimum purchase value of Rs. 1 lakh*. Additionally, the Kalyan Special Gold Board Rate – the lowest in the market and standardized across all company showrooms – will also apply. These offers are valid for a limited period only. Additionally, Kalyan Jewellers has announced the launch of its pre-booking facility for patrons planning to make jewellery purchases on the upcoming occasion of Akshaya Tritiya. This unique Akshaya Tritiya pre-booking offer will be available today onwards. 

Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).

For more information on the brand, its collections and offers, visit

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About Kalyan Jewellers

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East. The company has enjoyed a long-standing presence in the Indian market for nearly three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has 250 showrooms across India and the Middle East.




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