Jawa Yezdi Motorcycles Brews Up Excitement in Delhi NCR with #BikerBrewscape: An Exclusive Coffee Brewing Masterclass For Bikers
India, October 31, 2023: They say, nothing sooths the senses like a good cup of coffee followed by the enthralling motorcycle ride out on the open road. Hence, at Jawa Yezdi Motorcycles, our quest for truly unique experiences has led us to curate yet another chapter of #BikerBrewscape, this time, in the nation’s capital. The exclusive event, held on Sunday, 29 October 2023, in Delhi NCR witnessed participation from 35 passionate Jawa, and Yezdi owners riding together to experience the art of coffee brewing from industry experts. Looking at the resounding success of the event and positive feedback from the customers, our Kommuniti, can expect more such #BikerBrewscape pop ups in their city soon!
The one-day experience commenced at the Jawa Yezdi Motorcycles’ dealership in Saket, where the convoy of Kommuniti rider and media was flagged off shortly after a ride briefing. The convoy rode together from Saket to Chhatarpur, and finally arriving in Gurugram for the main event. Surrounded by beautiful landscapes and the open road, riders savored the pure joy of embracing the liberating spirit of motorcycling. In Gurugram, the participants gathered at the popular ‘Trip Machine Cafe’ where participants discovered the secrets of coffee brewing.
Upon arriving at Trip Machine Cafe, attendees were welcomed with a hot breakfast and a specially curated cold brew coffee, setting the tone for the coffee adventure ahead. The highlight of the event was a meticulously curated coffee experience led by coffee expert Roshni Masand, the founder of Cucobox, a renowned coffee subscription service based in Mumbai. Participants were introduced to the origins of coffee and the various brewing methods, gaining insights into the “bean to cup” journey. They had the unique opportunity to brew their own coffee blend using three different techniques: Pour over, filter, and AeroPress.
Furthermore, the event provided an educational platform for attendees to explore the rich history of coffee, its significance in today’s world, and the thriving coffee culture in India. Engaging discussions and informative sessions shed light on the sourcing, roasting, and brewing processes, enriching participants’ knowledge and appreciation for this beloved beverage. The immersive experience continued as participants savored and analyzed Indian Estate coffees, delving into their unique characteristics and complexities.
#BikerBrewscape was not just a ride; it was a celebration of the spirit of adventure, the art of coffee, and the bond that unites motorcycle enthusiasts. Jawa Yezdi Motorcycles is excited to continue creating unique and immersive experiences for its community, ushering in a new era of motorcycling lifestyle. The brand will bring this exclusive event to other parts of the country.