Data and Digital Marketing roles remain popular in upGrad’s H1 Placement Report

Bangalore, 27th November 2023: upGrad, Asia’s leading integrated learning skilling and workforce development company witnesses an impressive placement record for its learners in the first half of 2023, with the highest CTC hikes crossing the 300% mark in both Q1 (January-February-March) and Q2 (April-May-June) of the current calendar year. Data and Digital Marketing saw the highest salary jumps and remained the two most sought-after domains, retaining their popularity amongst Indian employers.

The YoY placement counts have overall remained strong as compared to the corresponding two quarters of 2022, with a 16% increase in the first quarter alone. This further reflects upGrad’s commitment to maintaining a stronger placement runway for their talent amid hiring and market uncertainties. Roles like Data Analyst, Digital Marketer, Data Scientist, Data Engineer, and Business Analyst have remained popular amongst employers with Bengaluru, New Delhi, and Mumbai seeing the most number of placements. Other cities like Hyderabad, Pune, Chennai, Kolkata, and Ahmedabad also ranked on the list.  

Commenting on the development, Mayank Kumar, Co-founder & MD, upGrad said, “The amount of opportunities talent has today is in abundance, but the process is getting tougher. One needs to be a specialist and understand market-ready tools to be able to make the cut. That’s where upskilling comes in and allows one to assess the skill demand coming out of Indian organisations. It’s interesting to see our talent getting armed with new-age capabilities and record exceptional milestones for themselves. At upGrad, we believe that we are not just shaping careers but contributing to the larger vision of making India a skills-first nation and the unparalleled Talent Center of the world.”

The brand recently unveiled its India Career Upskilling Report citing trends from India Inc. indicating that 48% of professionals self-sponsored their upskilling in the last 3-5 years, with professional certifications and online courses taking the lead. The current placement statistics underscore the increasing acceptance of constant learning amongst the working class for stronger career growth.   

“As we navigate through a dynamic job market, it is imperative for us to enhance our placement services every 6 months and add newer elements to be in sync with India’s hiring pulse. Technologies and innovation-induced roles are progressing at a faster pace, and the only way we can make our talent stand out is through top-class pedagogy and hands-on placement support. Our strategy of enhancing operations reaffirms our commitment towards empowering our learners and ensuring that talent not only meets but exceeds the expectations of today’s dynamic workforce. And the current statistics demonstrate the same,” concluded Husain Tinwala, Co-Founder of upGrad Rekrut. 

About upGrad

Started in 2015, upGrad is Asia’s largest integrated Learning, Skilling, and Workforce Development Company. The offerings range from online & hybrid Degree programs to pathway and study abroad programs to certification and Bootcamps to Diploma, Master’s and Executive Doctorate programs for working professionals. upGrad provides most of these programs to enterprise clients through its B2B arm along with recruitment and staffing services. To date, upGrad has enrolled 10 million+ learners from 70+ countries, boasts a network of 300+ direct global university partners, wide line-up of 2500+ pathway connections, and an enterprise arm with 3000 corporate partners, worldwide.


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