ZEE5 celebrates creating yourself, one story at a time

ZEE5 unveils its content brand manifestoRoz Kuch Naya Bante Raho’, capturing the multiplicity of today’s dynamic youth that is on a constant path of exploration

Manoj Bajpayee lends his voice to this evocative film, enhancing the profound message

National, 25th October 2023: ZEE5, one of India’s largest home-grown video streaming platforms, today unveiled its content brand manifesto through a thought-provoking film that reflects the underlying change in the mindset of today’s viewers. As opposed to a linear quest for a singular goalpost of ‘settling down’, the film captures and celebrates the fluidity with which people have begun to make life choices; unravelling new dimensions within themselves and exploring uncharted territories as they journey through life.

The campaign film, ‘Roz Kuch Naya Bante Raho’ uses the device of a sculptor to showcase this philosophy.  In the course of the film, we see him mould, shape, chisel and recreate a piece of art using different materials, styles and textures. We see him create an array of busts which are inherently the same, yet strikingly different. This visually powerful metaphor represents the multiplicity within each of us and the constant evolution of a work-in-progress generation. Viewers are urged to embrace this fluidity through inspiring lines like “Behte Raho, Aakaar Lete Raho, Roz Kuch Naya Bante Raho”. The film ends with a poignant question – “Aaj Kya Banoge?” 

The visual metaphor is further enhanced by actor Manoj Bajpayee’s evocative narration. His delivery adds character to the film as he truly embodies the spirit of multiplicity. From being a theatre actor to taking on diverse film roles that explore his sheer range as an artiste and now his latest turn as a producer, he has transcended the confines of familiarity and pushed the boundaries of creative expression. Strengthening the connect with the artist further, the film opens with the manifesto line penned in Manoj’s very own handwriting.

Watch the film here – https://bit.ly/Zee5ContentBrandManifesto 

Manoj Bajpayee said, “As a platform that has its finger on the pulse of the viewer, ZEE5 is sending out a very relevant and critical message through its new content brand manifesto. At a time when people don’t want to be bound by labels and wish to stay unfinished rather than settling down, ZEE5 endeavours to tell stories that will serve as a springboard to its viewers’ aspirations, fuelling their path of self-discovery. As an artiste, the diverse roles I’ve had the opportunity to play have helped me explore the different facets of my personality. As someone who has been a part of some of the platform’s finest content, I was more than pleased to be the voice that delivers such a pertinent message.”

Manish Kalra, Chief Business Officer – ZEE5 India said, “We, at ZEE5, believe that our customers are our key priority and all our teams focus on delivering to meet their expectations. Be it storytelling, technology or business initiatives, they must stem from a profound understanding of our consumers’ lives, their desires, need-states and beliefs. Our content brand manifesto will serve us as a compass that guides the brand’s journey over the years, aligning all stakeholders, content partners to craft an experience that truly resonates with our audience.”

Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE said, “Today’s youth are seekers, explorers; a work-in-progress generation. As believers and cheerleaders of this new mindset, ZEE5, through its content, invites everyone to explore the countless dimensions and versions of themselves; to keep creating themselves, one story at a time. From immersive dramas to documentaries, from comedies to thrillers, from India and around the world, ZEE5’s rich and varied range of offerings have the potential to unlock, inspire and shape ideas, dreams, beliefs, possibilities and behaviour.”

About ZEE5: 

Currently the highest growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across and its focus on real, relevant, and resonant storytelling. Today, ZEE5 is home to 5 lakhs+ hours of on-demand content and 160+ live TV channels. With a rich library of over 3,400+ films; 200+ TV shows, 170+ originals, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi, and 6 international languages. The platform has an exciting line-up for 2023 that will add to its extensive library of content offering a wider array of catalogue to entertainment seekers.

Latest

Jaipur Music Stage 2024’s stellar line-up!

Highlights At Jaipur Literature Festival 2024, Jaipur Music Stage (JMS)...

Manish Sisodia Takes On the Supreme Court in Pursuit of Bail

In a recent turn of events, former Delhi deputy...

PM Modi’s Vision for Empowering Citizens Beyond the ‘Mai-Baap’ Mindset

Prime Minister Narendra Modi believes in empowering citizens and...

Trinamool MPs Undermine the Prestige of Parliament: Amit Shah

In a scathing attack on the Trinamool Congress (TMC),...

Newsletter

spot_img

Don't miss

Jaipur Music Stage 2024’s stellar line-up!

Highlights At Jaipur Literature Festival 2024, Jaipur Music Stage (JMS)...

Manish Sisodia Takes On the Supreme Court in Pursuit of Bail

In a recent turn of events, former Delhi deputy...

PM Modi’s Vision for Empowering Citizens Beyond the ‘Mai-Baap’ Mindset

Prime Minister Narendra Modi believes in empowering citizens and...

Trinamool MPs Undermine the Prestige of Parliament: Amit Shah

In a scathing attack on the Trinamool Congress (TMC),...

Sterlite Power wins 8 GW Green Energy Transmission Project in Rajasthan

Secures LOI for Rajasthan REZ Ph-IV (Part-1) (Bikaner Complex):...
spot_imgspot_img

PM Modi Encourages Ministers to Join Forces in Viksit Bharat Sankalp Yatra

In his relentless pursuit of a developed India, Prime Minister Narendra Modi has launched the Viksit Bharat Sankalp Yatra – a mega outreach campaign...

Amit Shah Pledges Firm Implementation of Citizenship (Amendment) Act

Home Minister Amit Shah, during a recent rally to launch the party's Lok Sabha campaign, made a bold statement emphasizing the firm implementation of...

Rahul Gandhi Summoned by UP Court for Controversial Remarks on Amit Shah in 2018

In a surprising turn of events, Congress leader Rahul Gandhi has been summoned by the MP/MLA court on December 16. This summons is in connection...

Leave a Reply