Make every walk a ramp walk with global fashion and premium designs
National, 18 October 2023: Announcing the second leg of their ‘Every Walk Is A Rampwalk’ campaign, Bata India has launched its latest Celebration Collection for the much-awaited festive season. The collection features premium, occasion wear footwear designs ranging from embellished heels & mojaris from Bata Red Label, sleek formals and casual loafers from Hush Puppies, open sandals from Bata Comfit to complement ethnic wear for the festivities, all with the promise of comfort. The collection hits the stores & Bata.com at the right time as people step out to shop & celebrate more crediting to the onset of festivities.
Link to campaign film: https://www.youtube.com/watch?v=DgxhQC7Wldg
The campaign film features popular social media influencers – adventurer Vishakha Fulsunge (@ridergirlvishakha), extreme athlete Aakash Malhotra (@wanderwithsky), digital creator Jahnavi Dasetty (@mahathalli) & actor Raghavendra Mahat (@mahatofficial). Each with their own unique personality and style, can be seen making a style statement at various festive occasions, turning each step into a runway moment.
Speaking on the campaign, Mr. Badri Beriwal, Chief Strategy and Business Development Officer said, “Following the successful launch of our new City Casual Collection, we are back with a carefully crafted range of footwear to add on to the charm of the festive season and elevate the spirit of celebration for our customers. With two back-to-back collection launches, we are amplifying our efforts to provide our customers with a diverse range of global fashion and premium designs in footwear through our expansive retail network.”
“This season, we have amplified our marketing investments, especially in TV and digital channels. We have strategically invested in the greatest cricketing event – ICC Men’s Cricket World Cup as an Associate Sponsor on Cricket Live to reach out to our valued customers. We are excited to be the partners in celebration for our cherished customers through our elevated & premium footwear styles.,” he added.
Bata’s Celebration Collection arrives just in time to empower you with confidence and elevate your festive fashion. Whether it’s the spirited festivities of Navratri, the sparkling grandeur of Diwali, the elegance of weddings, the magic of Christmas or the fresh start of the New Year, this collection offers the perfect footwear for every celebratory moment. To explore the latest Celebration Collection, visit your nearest Bata store or check out Bata’s official website Bata.com/in.
About Bata India
With an illustrious legacy spanning more than 85 years, Bata stands as an enduring pillar of India’s fashion & retail space, consistently infusing innovation into footwear. Distinguished as the exclusive footwear brand catering to the entire family, Bata has continuously evolved the landscape of Indian footwear. Holding a commanding market leadership and a trusted reputation for branded footwear, Bata left an indelible mark in 2022 by selling a remarkable 35 million pairs of shoes, serving a dedicated customer base exceeding 250,000 daily. As India’s foremost footwear retailer, Bata presents a diverse array of footwear, accessories, and bags across various brands. Our offerings are accessible through an expansive network comprising over 2,100 Bata-owned outlets, shop-in-shops, franchise stores, and online platforms, including www.bata.com/in. Moreover, Bata’s product range graces the shelves of numerous multi-brand footwear dealer stores nationwide. At Bata, we remain unwavering in our commitment to elevate your style and comfort with each and every step you take.