- Gujarat Titans introduces an empowering 30-day fitness challenge
- It is an addition to the Race with the Titans initiative that was launched earlier in 2023
October 27, 2023, India: Gujarat Titans in partnership with Stepathlon has announced a new sport challenge, ‘The She Run – Race with the Titans’; it is a 30-day digital fitness challenge to promote health and fitness amongst women. The new initiative, which commences on 16th November 2023, has an unwavering support from the Gujarat Titans team and the objective is to inspire women of all ages and fitness levels to embark on a healthier and fitter lifestyle.
‘The She Run’ by Gujarat Titans, led by Stepathlon and their fitness experts to provide a diverse range of workouts thoughtfully tailored to cater to varying fitness levels. This challenge is not limited to specific workout slots but aims to create awareness around integrating movement into daily life. This challenge can be accessed through the Titans FAM App and the franchise’s social media platforms, enabling participants to register and monitor their progress while standing a chance to win exciting prizes and obtain a certificate of completion. Registrations for the race begin from today i.e. 27th October 2023.
This challenge stands as a testament to Gujarat Titans’ commitment to championing women’s health and encouraging their active engagement in sports. Building upon the success of an earlier initiative, ‘Race with the Titans’, which received an overwhelming response with a significant number of participants, Gujarat Titans is resolute in extending its invitation to women from diverse backgrounds. This commitment reflects our dedication to fostering inclusivity that transcends traditional fitness stereotypes, welcoming homemakers, mothers, grandmothers, and growing adults alike. We expect an even larger response in the races ahead, starting with ‘The She Run – Race with the Titans,’ reaffirming the strong bond we share with our community.
Col. Arvinder Singh, COO of Gujarat Titans, expresses his enthusiasm and shares, “At Gujarat Titans, we are always passionate about doing something for the community, and our core values are dedicated to creating memorable experiences. The previous Race with the Titans, which had over 200,000 registrations, was a remarkable success, underscoring our shared commitment to building a healthier and close-knit community. ‘The She Run – Race with the Titans’ serves as an exciting platform for women to embark on a transformative journey toward improved health and fitness, with Gujarat Titans as their steadfast companions.”
Ravi Krishnan, Founder and CEO of Stepathlon added, “We are delighted to partner with Gujarat Titans for ‘The She Run’ that aims to empower women across India and inspire them to lead healthier and happier lives. Gujarat Titans has been a pioneer and custodian of the health of cricket fans in India through Race with the Titans. Through this initiative with Stepathlon they are extending their position to everyone across the country. We believe this challenge will create a positive impact on the well-being of women and their families, as well as foster a culture of fitness among the community.”
Gujarat Titans encourages everyone within the community, and outside it, to register and demonstrate their support for women’s health and fitness.
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ABOUT GUJARAT TITANS:
Gujarat Titans made history during the Tata Indian Premier League (IPL) 2022 by clinching the title in their first season. The team pays tribute to the state’s rich cricketing legacy – one that has groomed numerous international players over the years, who have represented India with great distinction. The core of the team is rooted in the rich heritage the state is popularly built on. The team reflects the belief that Gujarat is not only rich in cricket history but also is represented by its very people who with their humble beginnings have created the right landmarks at every level over time. Our philosophy ‘Courageous Hearts and Welcoming Minds’ is at the helm of the inspiration that drives every possible decision in building the team from ground up.
Stepathlon is a unique health and wellness platform and program that uses a ‘Sports Marketing approach to Wellness’ focusing on activation and engagement, both indoor and outdoor, across three key pillars of wellbeing – Movement, Nutrition and Mental Health. Stepathlon creates a platform that motivates participants to race through ‘Virtual World’ where real life steps and movement (Walking, Running, Yoga, Dance, Swimming, Cycling, Sports and other activities) are combined with gamification (Virtual Race Course), healthy competition and active engagement (Contests, Challenges and Events).
The multi-day ‘Virtual Race’ connects users to the brands for an extended timeframe that goes beyond the ‘peak engagement period’ solidifying the relationship between the user, brand and fan community. It also provides a unique opportunity and environment in which to collect relevant First-Party Data to help businesses and stakeholders to better understand their audience/community and enabling them to bring positive and lasting changes to the fitness habits of their fans and to drive commercial outcomes for all stakeholders.
Stepathlon was established in 2012 as a wellness solution for corporate clients. Its original mission was to engage employees of corporates, members of communities, institutions etc. via a platform that effectively blends wellness, mass/ social participation and ‘active’ engagement. Moving into B2C via Fan and Community Engagement gives Stepathlon the potential for exponential scale and impact.