National, October 14, 2023: BharatPe, one of India’s leading fintech companies, today announced the launch of a special World Cup feature on BharatPe Speaker, transforming it into the ultimate cricket companion for its 10 million+ strong merchant community during the World Cup 2023. In addition to receiving real-time alerts for payments, merchants who opt for this exciting feature can now get access to live match updates, for all India matches, on their BharatPe Speakers, at no additional cost.
In line with the grandeur of this international cricketing event, the newly-introduced feature will provide real-time run updates, match results, and end-of-the-over summaries for the playing team, all within a single platform. Merchants have the option to receive score updates in their preferred language, either English or Hindi. Additionally, BharatPe Speakers will receive instant notifications for each critical wicket, ensuring that merchants are updated with every development of the fixture. The speakers will promptly share the latest match results as soon as they are announced, delivering the final verdict of each thrilling encounter to the merchants.
About BharatPe Group
BharatPe was founded in 2018 to make financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched a card acceptance terminal – BharatSwipe. Currently serving 1 crore merchants across 400+ cities, the company is a leader in UPI offline transactions, processing 300 million+ UPI transactions per month (annualized Transaction Processed Value of over US$ 26 Bn in payments). The company has already facilitated the disbursement of loans totaling INR 100B+. BharatPe’s POS business processes payments of over US$ 3.5 bn annually on its machines. BharatPe has raised over US$ 583 million in equity till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo, and Sequoia Capital. In June 2021, the company announced the acquisition of PAYBACK India (Rebranded to Zillion), the country’s largest multi-brand loyalty program company with 100 million+ members. In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe, was issued a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI). BharatPe also entered the Buy Now Pay Later (BNPL) segment with the launch of postpe in October 2021. postpe has over 8 million downloads and an annualized TPV of close to INR 50B+. In January 2023, BharatPe Group received an in-principle nod from the Reserve Bank of India (RBI) to operate as an online payment aggregator. Recently, the company announced that it has acquired a majority stake in Trillion Loans, a renowned NBFC (Non- Banking Financial Company).
