~Signifies the growing affinity of women towards QDS apps; leading to emergence of individual users as a consumer category~
~ Utilization of QDS apps by consumers offers strong possibilities for marketers~
National, 11th September 2023: ZEE5, India’s largest home-grown video streaming platform and multilingual storyteller for entertainment seekers, has unveiled the new edition of its intelligence monitor which signifies key trends and insights within the Quick Delivery Services (QDS) segment. This comprehensive research highlights the emergence of Quick Delivery Service (QDS) apps as a revolutionary force in the consumer landscape, reshaping buying trends across both metro and non-metro regions with last-mile access to everyday goods and services. Additionally, it sheds light on the growing preference of today’s women for QDS apps.
ZEE5’s Intelligence Monitor on the Quick Delivery Service segment offers valuable insights for marketers and businesses, paving way for pioneering initiatives to target potential audiences and navigate this dynamic industry. The report further suggests that the ratio of metro users as compared to non-metro users of QDS apps stand at 53:47, which is drastically evolving in the post-pandemic era. The QDS ecosystem is witnessing phenomenal rise in demand on the back of emergence of individual consumers as a user category.
Key highlights of the QDS report:
- 66% of consumers use QDS apps every week, whereas 54% of women engage with QDS apps every week
- 1 out of 2 consumers rank convenience as the top reason for using QDS apps
- 79% of non-metro respondents have tried a QDS app; whereas 61% of non-metro respondents are regular users
- 38% of users find comfort in shopping from the privacy of their homes
- 59% of users make personal care purchases on QDS platforms
- 44% of consumers use QDS apps to pick and drop packages within the city
- 78% of respondents have tried a QDS app
- 56% of respondents display high loyalty to QDS apps
On the release of the ZEE5 Intelligence Monitor QDS report, Rajiv Bakshi, Chief Operations Officer – Revenue, ZEE Entertainment Enterprises Limited, said, “The appeal of doorstep delivery is the main draw for QDS apps, but trust and privacy also play a role. Women users benefit uniquely from time-saving, and QDS apps are on the verge of nationwide adoption, especially among non-metro users. ZEE5 Intelligence Monitor – Quick Delivery Services (QDS) is the latest edition undertaken to identify trends, map behaviours and deliver actionable insights into consumer’s attitudes towards products and services across categories. In the digital age, QDS apps empower women and promise future innovations for businesses. This report, with its data depth and creative capabilities, offers QDS players a great opportunity to communicate their value effectively.”
The report suggests that India’s digital evolution is taking a new turn, with next-gen consumers as well as non-metro users embracing Quick Delivery Service (QDS) apps. This trend underscores the importance of customization for regional success such as specialized product categories and localized delivery strategies, which strongly resonate among diverse preferences, offering an edge in this dynamic landscape. Innovations in the QDS ecosystem, empowering small brands and reshaping grocery shopping among smaller town consumers driven primarily by convenience and time-saving opportunities.
Zee5 Intelligence Monitor is a pioneering effort to bring industry-specific consumer insights based on research conducted by one of India’s largest entertainment platforms, ZEE5. Aimed at aiding business leaders and marketers in their decision making, in addition to tracking consumption and buying habits, this research also provides an insider view on factors that influence consumers’ purchase decision process. The report also showcases varied point of view and nuanced perspectives from leading brands and experts from the broader marketing ecosystem.
ZEE5 is India’s and Bharat’s largest homegrown video streaming platform and the multilingual storyteller for millions of entertainment seekers. ZEE5 stems from the stable of ZEE Entertainment Enterprises Limited (ZEEL), a Global Content Powerhouse. An undisputed video streaming platform of choice for consumers; it offers an expansive and diverse library of content comprising over 3,500 films; 1,750 TV shows, 700 originals and 5 lakhs+ hours of on-demand content. The content offering spread across 12 languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi) includes best of Originals, Indian and International Movies, TV Shows, Music, Kids shows, Edtech, Cineplays, News, Live TV, and Health & Lifestyle. A strong deep-tech stack, stemming from its partnerships with global tech disruptors, has enabled ZEE5 to offer a seamless and hyper-personalised content viewing experience in 12 navigational languages across multiple devices, ecosystems, and operating systems.