- Kurkure Sizzlin’ Hot is inspired by the globally successful platform, Flamin’ Hot, that’s been customised for the Indian palate
- Available in INR 5, 10 and 20, Kurkure Sizzlin’ Hot brings a sensational hit of red chilli with Kurkure’s signature chatpata crunch
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New Delhi, 5 September 2023: PepsiCo India has expanded the flavour spectrum of its iconic snack brand Kurkure with the launch of Kurkure Sizzlin’ Hot. The new flavour is inspired by the globally loved Flamin’ Hot platform and offers a differentiated and irresistible flavor experience by fusing ‘chilli ka tadka’ with Kurkure’s iconic crunch.
Kurkure Sizzlin’ Hot is loaded with a punch of roasted red chilli, with every bite leaving a lingering heat sensation with the perfect chatpata crunch of Kurkure. This flavour innovation is sure to jolt all senses and transform the mood for an ultimate rollercoaster of fun. The inception of Kurkure Sizzlin’ Hot finds its roots in the success of the Sizzlin’ Hot range in India with Lay’s and Doritos.
This exciting new addition to the Kurkure lineup stems from a keen understanding of the growing consumer preference for spicy salty snacks in the country, with ‘chilli’ emerging as one of the top flavor preferences in the category. Embracing this growing affinity for spicy palette amongst its Indian consumers, Kurkure Sizzlin’ Hot promises an unforgettable taste adventure with lasting sensational heat.
On the debut of Kurkure Sizzlin’ Hot, Aastha Bhasin, Category Lead, Kurkure, at PepsiCo India said, “The launch of Kurkure Sizzlin’ Hot is a testament to our commitment to constantly innovate and provide Indian consumers with the most flavourful snacking experiences. As a brand that celebrates the use of spices, our latest offering is an ode to the extreme teekha lovers of India. The all-new Kurkure Sizzlin’ Hot really packs in a punch and offers everything the Indian consumer craves for. Get ready for an ultimate ‘teekha’ experience that brings a sensational hit of chilli with Kurkure’s chatpata crunch!”
Kurkure Sizzlin’ Hot is now available at INR 10 and INR 20 across all leading retail and e-commerce platforms in India, with INR 5 packs available in select regions. The launch will be followed by a TVC and a robust 360-degree surround campaign.
Kurkure – a product that was developed in India, has established a strong connection with consumers across the country as a great-tasting snack. Kurkure is one of the eight brands in PepsiCo India’s portfolio, each of which brings in over INR 1000 crore in annual estimated retail sales. The expansion of the Kurkure trademark across different salty snacking formats is a reiteration of PepsiCo’s endeavour of building out strong master brands in its India portfolio. Kurkure is also manufactured and sold in countries like the UAE, Canada, Pakistan, and Bangladesh.
About PepsiCo India:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.