Mumbai, India – 12 September 2023: In a significant move to bolster its association with cricket, CEAT Ltd., India’s leading tyre manufacturer, proudly announces the signing of Shafali Verma, the prodigious Indian cricketer, as its latest brand ambassador. With this, Shafali joins the esteemed list of CEAT’s cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.
At the tender age of 15, Shafali made history by becoming the youngest-ever cricketer to represent India, shattering a 30-year-old record previously held by the legendary Sachin Tendulkar. She further solidified her position in the annals of cricket by becoming the youngest-ever half-centurion for India. Her fearless style of play, combined with an undying passion, resilience, and an indomitable spirit, led India to clinch the U-19 ICC Cricket World Cup title.
Mr. Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd., said, “At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it’s her exceptional on-field performance that stands out. While the personality of a player is significant, it’s their consistent achievements across various formats that truly resonate with our brand’s values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket.”
Shafali Verma said, “I am thrilled to join the CEAT family. It has, for long been a brand that has been associated with some exceptional cricketers and I hope to carry on that trend. What’s more important is the role CEAT is playing in acknowledging women’s cricket, which makes this relationship even more special.”
CEAT has been synonymous with cricket, and the addition of Shafali to its roster of ambassadors only reinforces its commitment to the sport.
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces more than 41 million high-performance tyres, catering to various segments like 2-3 Wheelers, Passenger and Utility Vehicles, Commercial Vehicles and Off-Highway Vehicles.
About RPG Group (www.rpggroup.com):
RPG Group, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4.4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation-led technology businesses.