TACO BELL ® INDIA TURNS DESI, DELIGHTS CONSUMERS WITH AN ALL-NEW RANGE OF INDIAN TACOS

• A combination of desi, crazy, and delicious, the three exciting tacos will be latest additions to the Taco Bell menu.
• Starting at INR 165*, these lip-smacking offerings bring a touch of ‘Indianness’ to the Mexican QSR and will feature in the brand’s upcoming digital campaign. 

National, 17^th August 2023: Taco Bell, the world’s leading Mexican-inspired restaurant brand has announced the launch of its crazy and delicious Indian Desi Menu– an extraordinary flavour medley that bridges the gap between Mexican-inspired QSR offerings and the diverse tastes of Indian audiences. This unique menu, consisting of three enticing new flavorful premium tacos, has been specially innovated to resonate with the assorted palates across India.

The Indian Desi Menu features a tantalizing array of delectable offerings. Consumers can savor the rich and creamy Paneer Makhni Taco, the indulgent delight of a Butter Chicken Taco or relish the succulent Chicken Seekh Kebab Taco. Each product has been meticulously prepared with a heavenly blend of proprietary ingredients, perfectly paired with a medley of fresh veggies, all lovingly nestled in warm and pillowy chalupa bread or served in a delightfully soft shell. An unforgettable blend of bold and diverse flavors, the Indian Desi Menu is available at all Taco Bell restaurants across India starting at just INR 165*.

Commenting on the introduction of the new offering, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell® India has consistently strived to establish itself as one of the most innovative QSR in the country.  With the introduction of the ‘Indian Desi Menu’ we are thrilled to offer our consumers something culturally desi, crazy and delicious. This innovative menu is a testament to our commitment to crafting exceptional experiences that resonate with the diverse and vibrant tastes of the Indian audience. As we continue to expand our footprint across the country, it becomes imperative to bring about an offering that bridges the gap between the rich flavours of Indian cuisine and the beloved taco concept Taco Bell is renowned for. We invite everyone to come and savour this exceptional taco adventure as we aim to leave an indelible mark on our customers’ taste buds.”

The Indian Desi Menu promises a gastronomic adventure like no other, featuring deliciously decadent creations. The brand is excited to introduce a captivating digital campaign, bringing the tantalizing menu to life through a digital film that will be unveiled across various social media platforms. This innovative offering is sure to delight taco enthusiasts across the nation, presenting them with a flavorful journey that is both familiar and fresh.

Taco prices for dine-ins:

• Seekh Kebab Taco at INR 165*
• Paneer Makhni Taco at INR 175*
• Butter Chicken Taco at INR 185*

Head to your nearest Taco Bell® restaurant or simply order online via the Taco Bell App or food aggregators, to try something desi, crazy, and delicious, today!

About Taco Bell Corp.  

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. Taco Bell operates over 7000 restaurants in more than 30 markets including the United States, with the expansion still continuing across the globe.   

About Burman Hospitality Private Limited: 

Burman Hospitality Private Limited is incorporated by members of the Burman Family, the promoters of Dabur India Ltd. Burman Hospitality has brought together a team of industry specialists and is looking to rapidly grow its operations over the next few years. The Company was founded on the same principles that Burman Family believes in for all their businesses, which is to give the Indian consumer, the best, most innovative and value orientated products possible. 

Leveraging decades of experience in running successful businesses, Burman Hospitality has embarked on a journey to change the restaurant industry in India by introducing innovation and new service experience. Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican Inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.