· The film series, created by Supari Studios, showcases a slice of life take on a typical Indian family’s relationship with their beloved furniture, narrated from an unexpected yet charming point of view.
National, June 14th 2023: Every person has a story to tell and so does their furniture. This has been beautifully captured in the newly launched campaign “Welcome to the Family” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group. The series of five films showcase stories about a quintessential Indian family (the Mehra family) through the eyes of a charming, unexpected narrator – their furniture.
With a captivating fusion of wit and an interesting play on emotions, the ‘Welcome to the Family’ films transport the audience to a world where the magic of everyday connections intertwines with warm moments that resonate within every home. The film captivates viewers with an engaging display of the furniture’s unique features and concludes by showcasing how these attributes have solidified their indispensable role in the family. The films capture Godrej Interio’s superior furniture design that are crafted to suit the needs of Indian families, their dynamics, lifestyle, and aspirations. It showcases how furniture can not only bring style, comfort and convenience, but over time, also become part of the family.
Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, “Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”
Akshat Gupt, Chief Creative Officer of Supari Studios, expressed his enthusiasm for the project and the collaboration with Godrej Interio, saying, “We really enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”
The series consists of 5 videos and will be available in 5 regional languages – Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be available on YouTube, the brand’s Social media platforms and select OTT.
Links to the film:
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions
Today, Godrej designs and manufactures furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture, the company offers Audio Visual and 360 Degree Turnkey solutions. Each of our product ranges revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 450 cities with 450 exclusive showrooms and 520 dealer outlets, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India’s largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in the furniture category.