Home Press Release Fincare Small Finance Bank launches a new brand campaign – ‘The Great Indian FD Fest’

Fincare Small Finance Bank launches a new brand campaign – ‘The Great Indian FD Fest’


National, July 10, 2023: Fincare Small Finance Bank is pleased to announce the launch of its new multilingual TVC Campaign ‘The Great Indian FD Fest’. This monsoon season it is raining interest rates on fixed deposits, with very attractive rates for both senior citizens and general citizens. At present the bank is offering rates as high as 9.11% for senior citizens and 8.51% for general citizens.

The media campaign also features Fincare Small Finance Bank’s brand ambassador – Grand Master Viswanathan Anand. The campaign has gone live today — 10 July 2023 and runs across TV – English and Regional News Networks, as well as on Social-Media with a focus on Metros and key regional markets. 

The campaign’s primary objective is to raise awareness about Fincare Small Finance Bank’s competitive interest rate offering for all categories of customers. Additionally, it emphasizes the significance of fixed deposit as a stable and long-term investment vehicle which is suitable for everyone, whether starting a job or building a marriage or education kitty or looking to park their retirement nest egg in a low-risk high-return option.

Commenting on the brand campaign, Ms. Pankaj Gulati, Chief Marketing Officer, Fincare Small Finance Bank said, “I’m thrilled to announce the launch of our new brand campaign – ‘The Great Indian FD Fest.’ This campaign celebrates the spirit of financial empowerment and presents a golden opportunity for every Indian to secure their financial future through fixed deposits. With attractive interest rates, flexible tenure options, and an emphasis on safety, this offering sets the path that leads to your goals. We believe you can experience the joy of financial freedom with Fincare Small Finance Bank and ‘The Great Indian FD Fest’ is an ode to the deep love for FDs that resides in every investor’s heart”.

With the FD value proposition reaching out to the target audience through multiple channels, Fincare Small Finance Bank is aiming to drive increased interest, engagement, and ultimately, conversion of prospects into loyal customer and eventually to advocates.

Links to the video:

Youtube – https://youtu.be/rUCm9V1JuY4

Facebook – https://fb.watch/lHjDVdTZZt/?mibextid=cr9u03

About Fincare Small Finance Bank:

Fincare Small Finance Bank is a ‘digital-first’ small finance bank offering banking services through banking outlets, ATM, WhatsApp, Video Banking, Mobile Banking, Internet Banking, and website Chatbots. The bank aims to transform banking through automated processes, instant account opening, and seamless transactions. Powered by technology, on one hand, Fincare Small Finance Bank caters to the banking needs of micro enterprises enabling their financial inclusion, and on the other, provides innovative banking services along with digital solutions to metro and urban customers. The Bank commenced banking operations on 21st July 2017 under Section 22 of the Banking Regulation Act, 1949. It was included in the Second Schedule to the RBI Act, 1934 published in the Gazette of India dated April 13, 2019.

For more information, please visit www.fincarebank.com

Fincare Small Finance Bank Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its Equity Shares and has filed a draft red herring prospectus dated May 1, 2023 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”) on May 3, 2023. The DRHP is available on the website of SEBI at www.sebi.gov.in, websites of the Stock Exchanges i.e. BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively, and is available on the websites of the BRLMs, i.e. ICICI Securities Limited, Axis Capital Limited, IIFL Securities Limited, SBI Capital Markets Limited and Ambit Private Limited at www.icicisecurities.comwww.axiscapital.co.inwww.iiflcap.comwww.sbicaps.com and www.ambit.co, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, please see the section entitled “Risk Factors” on page 21 of the DRHP. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision.

The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) or any state securities law of the United States and, unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the Securities Act, “Rule 144A”) in transactions exempt from, or not subject to, registration requirements of the Securities Act, and (ii) outside the United States in “offshore transactions” as defined in and in reliance on Regulation S under the Securities Act and pursuant to the applicable laws of the jurisdictions where those offers and sales are made. There will be no public offering of the Equity Shares in the United States.


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