CNH Industrial Pledges to Empower Indian Young People with Up-Skilling Initiatives on World Youth Skills Day

The company, through its various skills development initiatives, has impacted some 15,000 families in the agriculture and construction sectors.

National, July 14th, 2023

CNH Industrial, a global leader in agricultural and construction equipment, reaffirms its commitment to prioritize skill development and education as key drivers for sustainable growth on Youth Skills Day (15th July).

Kavita Sah, CSR Lead at CNH Industrial, stated, “Our commitment lies in driving productivity, innovation, and sustainability across industries through our skills development initiatives. By empowering individuals and communities with training and education, we positively impact both industry and society as a whole. In addition to providing training, we actively collaborate with dealers, industry players, and suppliers to facilitate employment opportunities. Our initiatives have already impacted over 15,000 families in India, and we remain dedicated to furthering the development of rural India through our existing and upcoming endeavors.”

Recently, the company’s New Holland and Case IH agriculture brands have taken notable strides in introducing comprehensive training programs targeting both farmers and equipment operators across India. New Holland Agriculture has launched an innovative initiative that aims to equip individuals with the essential skills and technical expertise necessary for mechanized farming practices. Similarly, Case IH introduced the “Unnat Kaushal-Sugarcane Harvester Operator Training” program that is designed specifically for operators working in sugarcane harvesting across the country.

CASE Construction Equipment recently marked the first anniversary of its Hunar initiative, at the Skill Development Centre in Pithampur. ‘Hunar’ focuses on providing comprehensive training in loader backhoe operation and helps operators find jobs in the industry. The company has a modern, fully equipped Service Training Center at its Pithampur Plant where the After Market Sales (AMS) team also delivers training to dealer staff. In addition, CASE introduced the LEAD initiative earlier this year, which aims to foster entrepreneurship among 30,000 rural young people from across India. The project focuses on subsidiary income generation avenues in the agriculture and infrastructure sectors through awareness and training programs.

The company’s financial services division, CNH Industrial Capital, has also trained farmers in Haryana and Uttar Pradesh on Financial Literacy, Farm Mechanization, Biomass Management, and State Agricultural Subsidies.

CNH Industrial India operates in the country through its Case IH, New Holland Agriculture, and CASE Construction Equipment brands, delivering on the promise to provide world-class products of engineering excellence, with ‘Made in India’ manufacturing operations for over 25 years. In 2018, the company launched its financing arm CNH Industrial Capital to support the business.

Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.


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