Tata AIG’s partnership with VSPAGY offers customized personalized video solutions

~collaboration enhanced customer experience and aided insurance policy renewals

Bangalore, May 22, 2023: Tata AIG General Insurance Company Limited, one of India’s leading general insurance companies, has partnered with VSPAGY to offer personalized video interactivity to customers.

The partnership with VSPAGY aims to educate and engage customers, and make them aware of the benefits provided by Tata AIG’s products. Tata AIG identified that many customers didn’t understand the benefits of health insurance, thereby leading to decreased renewals and higher customer attrition. The platform uses Tata AIG’s existing CRM, and enhances customer engagement with longer video duration session by generating hyper-personalized information in real time.

Initiated as a pilot project, the campaign’s success led to continuous implementation for over a year. Personalized video interactivity streams are now automatically generated on a monthly basis and delivered to customers through Tata AIG’s distribution channels.

Krishnan Badrinath, Senior Vice President – Information Technology, Tata AIG said “Our aim has always been to focus on consumer requirements and address those needs. Many customers are not fully aware of the benefits provided by us. Our partnership with VSPAGY to come up with solutions in order to educate customers about the various offerings has resulted in a positive outcome. The unique personalization, video interactivity plug-ins, CTA buttons provided customers with easy renewable process thereby leading to increased renewals and decline in customer attrition. At Tata AIG, we leverage innovative solutions to ensure that customers receive the utmost value and understanding from their insurance policies.”

About Tata AIG General Insurance Co. Limited

Tata AIG General Insurance Company Limited is a joint venture company between Tata Group and American International Group (AIG). Tata AIG General Insurance Company Limited celebrates 22 years of service this year since it commenced operations in India on January 22, 2001. The Company has grown strongly to emerge as one of the preferred private general insurance company in India with several pioneering firsts to its credit. Driven by a mission to create better tomorrows for customers by delivering trustworthy and innovative insurance products, Tata AIG’s broad portfolio of protection covers for businesses and individuals, are backed by years of professional expertise in product offerings, service capabilities and seamless claims process management.

As on March 31, 2022, Tata AIG General Insurance Company Limited recorded its Gross Written Premium (GWP) at Rs 10,686 crores. With 200 offices spread across the country, Tata AIG General Insurance Company Limited has a robust multi-channel distribution network of 45,000 plus licensed agents including POSP, 450+ licensed brokers and bancassurance partners; a workforce of 6500+ employees, including 750+ full time claim experts, spread over 150 locations, tie-ups with  5000+ workshops and 7300+network hospitals and worldwide network of claim servicing partners and a dedicated customer service & operations team, consistently delivering superior service experiences, powered by the latest innovations in technology.