Final winners to play a cricket match under the mentorship of Indian cricketing legends – Mahendra Singh Dhoni, Hardik Pandya, Smriti Mandhana, and players from CSK
Gratifying 20,000 cricket lovers leveraging the engagement opportunity this IPL
Gulf Fan Academy will be available on the MyJio app
India, May 02, 2023: Gulf Oil India announced the launch of Gulf Fan Academy, an interactive gaming platform that will host various interesting engagements and gratify cricketing enthusiasts. The platform is now live on MyJio app. It will offer online cricket games for IPL fans with exciting challenges and daily rewards during the 2023 season.
The user-friendly all-in-one IPL informative platform will feature cricket based games such as batting and fielding challenges, trivia questions, unscrambling the words, and word search where users can earn reward points for each correct answer. Players can also earn extra points by purchasing Gulf products and validating the same by entering the code on the product pack. The users’ position on the daily, weekly, and season leaderboard will determine the reward out of 20,000 gratifications being done. The gratifications include free internet data, food delivery vouchers, signed merchandise, match tickets, and a chance to play alongside their cricket idols. The game also enables the user to share their position on the leaderboard with their friends and family through social media platforms.
Commenting on the launch, Mr. Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Ltd., said, “We are excited to launch the Gulf Fan Academy for all the cricket lovers across the country. IPL is the biggest cricketing extravaganza in India. Instead of just plain visibility for the brand, we believe the Gulf Fan Academy will add a fun element and help us engage with our customers, mechanics, and retailers during this cricket season. Through Gulf Fan Academy, the winners will get an exciting money-can’t-buy experience, playing a game of cricket under the mentorship of Indian cricketing legends like Mahendra Singh Dhoni, Hardik Pandya, Smriti Mandhana, and CSK players”.
Rammohan Sundaram, President, Integrated Media, DDB Mudra Group commented, “Gulf Fan Academy is creating an unparalleled experience for cricket fans by leveraging social integration, gamification, and advertising on live feeds in this first-of-its-kind integrated marketing effort. The unique experience will give fans the opportunity to participate in games, win match tickets, mentorship by the Chennai Super Kings’ players, and all 3 brand ambassadors of Gulf.”
The Gulf team has created multiple video assets with its brand ambassadors – MS Dhoni, Hardik Pandya, Smriti Mandhana and the Chennai Super Kings team. These will be used to promote and drive the Gulf Fan Academy across media platforms like Jio Cinema, Jio Ads Network, and social media platforms like Facebook, Instagram, YouTube etc.
Gulf Fan Academy is an initiative by Gulf Oil India to connect with its customers and offer them a unique gaming experience. The game is an extension of Gulf’s association with cricket and provides a platform for cricket enthusiasts to showcase their skills and passion.
Links:
Film 1: https://youtu.be/dsmprD8nmXY
Film 2: https://youtu.be/DWlHDMMklZA
Film 3: https://youtu.be/wIKnRugN79E
Film 4: https://youtu.be/rVF89Uz60Ok
Film 5: https://youtu.be/HqGU4qEnksE
Film 6: https://youtu.be/2L8mw-xRG2Y
About GOLIL
Gulf Oil Lubricants India Limited (GOLIL), part of Hinduja Group and Gulf Oil International, is one of the leading players in the lubricant market in India and has a top 2 / 3 position in key segments amongst the private sector brands. GOLIL has a wide range of world class-leading products in the automotive and industrial lubricants space catering to B2B and B2C segments with a growing distribution network. The brand has tie-ups with over 20 leading OEMs and is a leader in the direct sales network to industrial, infrastructure and institutional customers, and exports to over 25 countries. Along with automotive and industrial lubricants, we have a significant share in the 2-wheeler batteries segment. In India, we have a strong manufacturing and R&D base with two plants in Silvassa and Ennore, Chennai. The brand is working towards being future-ready to offer additional mobility solutions and has recently tied up with Indra Technologies – UK based charge point manufacturing company and ElectreeFi, an EV SaaS provider to drive the change.
Today, the Gulf brand has a global presence in more than 100 countries across five continents. The Gulf Oil International Group’s core business is manufacturing and marketing an extensive range of over 400 performance lubricants and associated products for all market segments.
Gulf enjoys a strong brand recall built through association with brand ambassadors like Mahendra Singh Dhoni, Hardik Pandya, Smriti Mandhana, Chennai Super Kings coupled with global sporting partnerships like McLaren Automotive, Williams Racing etc.
About DDB Mudra Group:
We believe that creativity is the most powerful force in business. Driven by the mantra “Unexpected Works”, we practice creativity that delivers effectiveness in the most surprising and provocative way. Our work across DDB Mudra, 22feet Tribal Worldwide, Mudramax, Track, For The Win and DDB For Good has built India’s most respected, profitable and fastest-growing brands. It has also made our communities more inclusive and brought about positive change to society’s most pressing issues.
Our commitment to diversity and equity is seen through award-winning, pioneering initiatives like the Phyllis India Project and OPEN Pride. We are also four-time gold winners of the Talent Development Program of the Year at the Campaign Agency of the Year Awards.
In 2022, we became the first Indian agency to be recognized as APAC Agency of the Year at Spikes Asia and the only Indian agency to bring home a Cannes Lion for Creative Effectiveness. We were also Asia’s #1 effective agency by WARC Rankings 2021 and have been India’s Agency of the Year at Campaign Brief ‘The Work’ for two years running.
