India, May 24, 2023: Bharat Petroleum Corporation Limited (BPCL), a leading player in the oil and gas industry, has announced its strategic partnership with Speed Force (A Ready Assist Company), India’s largest chain of multi-brand two-wheeler franchise, to establish a chain of co-branded two-wheeler garages across the country.
Under the newly signed Memorandum of Understanding (MoU), MAK Lubricants from BPCL and Speed Force will jointly develop co-branded MAK Serve garages across the country for a period of five years. This collaboration aims to provide a cost-effective business model for entrepreneurs to establish new garages while ensuring standardized service quality.
The MoU signing ceremony took place in the august presence of Shri P. Sudhahar , Executive Director (Lubes) at BPCL, who highlighted BPCL’s pioneering initiatives in the industry. Shri Abhay Shah, Chief General Manager Marketing (Lubes) at BPCL, and Shri Kapil Bhindi, Director (Business) from Speed Force, signed the MoU. The event was graced by Shri Akash Tiwari, Chief General Manager Marketing (Lubes), and other senior members from the Lubes HQ team.
Shri P. Sudhahar , Executive Director (Lubes), BPCL, stated that ” On behalf of team MAK, we are happy to have partnered with Speed Force. BPCL and SpeedForce are committed to providing exceptional service quality and convenience to customers, revolutionizing the two-wheeler servicing experience in India. With the combined expertise and reach of both entities, the partnership aims to set new benchmarks in the industry.”
As part of the strategic business model, the co-branded garages will directly engage with customers, fostering brand loyalty and positioning the MAK brand at the forefront. These garages will exclusively offer the MAK range of products for two-wheeler servicing, ensuring the use of high-quality lubricants.
The partnership will commence with the establishment of MAK Serve garages in select cities across the country. The BPCL-Speed Force partnership is set to transform the two-wheeler service industry, offering unparalleled convenience, reliability, and brand assurance. This tie-up represents a significant milestone in MAK Lubricants’ commitment to serving customers with top-notch service quality and exceptional products.
About Bharat Petroleum Corporation Ltd. (BPCL):
Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the elite club of companies having greater operational & financial autonomy.
Bharat Petroleum’s Refineries at Mumbai, Kochi and Bina Refinery have a combined refining capacity of around 35.3 MMTPA. Its marketing infrastructure includes a network of installations, depots, energy stations, aviation service stations and LPG distributors. Its distribution network comprises over 21,000 Energy Stations, over 6,200 LPG distributorships, 525 Lubes distributorships, 123 POL storage locations, 53 LPG Bottling Plants, 70 Aviation Service Stations, 4 Lube blending plants and 4 cross-country pipelines.
Bharat Petroleum is integrating its strategy, investments, environmental and social ambitions to move towards a sustainable planet. The company has chalked out the plan to offer electric vehicle charging stations at around 7000 energy stations over next 5 years.
With a focus on sustainable solutions, the company is developing a vibrant ecosystem and a road-map to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions. Bharat Petroleum has been partnering communities by supporting innumerable initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be the most admired global energy company leveraging talent, innovation & technology.