Strengthens sweet category with new addition to Heylo range of biscuits- Heylo T-Time Cookies
Introduces newest range of cracker biscuits – Half Half Masti
Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food has expanded its portfolio by introducing two new products – Heylo T-Time Cookies and Half Half Masti. These new offerings aim to enhance the tea-time experience and cater to the diverse taste preferences of Indian consumers.
Heylo T-Time Cookies are crunchy and crispy and enriched with superfood ghee, providing a perfect blend of sweet and salty flavours that make it a perfect companion for tea-time. On the other hand, Half Half Masti is a unique cracker biscuit range with a blend of sweet and salty flavours and a hint of enigmatic spice that will tantalize biscuit lovers to snack on.
Speaking about the launch, Mr. Vijay Kr. Singh, Managing Director, SAJ Food, said, “Bisk Farm has always been committed to providing Innovative & high-quality biscuits that cater to the diverse taste preferences of Indian consumers while maintaining the quality that Bisk Farm is known for. We are excited to introduce Heylo T-Time Cookies and Half Half Masti. The two new products have been crafted using the finest ingredients to ensure that they offer a delightful taste experience to our consumers. We are confident that these products will be well-received by all biscuit lovers and will become a part of their daily tea-time routine”
Mr. Singh further added “The Company is gearing up to have a pan India presence and focus on deeper penetration in the South, Central, and North Indian markets for substantial revenue growth. The launch of these two products aligns with our vision of making Bisk Farm a truly national brand.”
Bisk Farm’s latest offering Heylo T-Time Cookies will come in SKUs of 192 gms and 51 gms for ₹35 and ₹10, respectively. Half Half Masti will be available in SKUs of 175 gms and 55 gms for ₹30 and ₹10, respectively. These two new products are now available at all General trade outlets and Modern trade outlets
ABOUT SAJ Food
SAJ Food Products Pvt Ltd, headquartered in Kolkata is one of India’s leading FMCG Companies. Founded in 2000, SAJ Food has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with a presence across 23 states in India. Currently, SAJ operates with six state-of-the-art manufacturing facilities spread across three states – Maharashtra (Nagpur), Karnataka (Bengaluru) and West Bengal (Siliguri, Uluberia, Dhulagarh) with an annual production capacity of 1.80 lac MT (Metric Ton).
Bisk Farm, the flagship brand of the company is one of India’s most loved biscuit & confectionery brands known for its delectable Biscuits, Cookies, Cakes, Wafers and Rusks.
Indiaah is the brand for its Namkeen and Sweets category. It has products like Bhujia, Moong Dal, Chana Dal, Chira, Masala Mixture and Rasgulla, Gulab Jamun, Soan Papdi etc.
Through the retail chain of Just Baked outlets, SAJ Food offers delectable Savouries, Confectionaries and Breads topped off with a range of hot and cold beverages.