~Vinay joins Kellogg from Pidilite Industries, where he worked as the Chief Marketing Officer~
India, April 17, 2023 – Kellogg India Pvt. Ltd., India’s leading breakfast cereal manufacturer, announced the appointment of Vinay Subramanyam as the Head of Marketing for its business in India and South Asia markets, namely Nepal, Bangladesh, Sri Lanka and Maldives. In this critical role, Vinay will be responsible for scaling category development, driving strategic initiatives and overseeing the organisation’s brand and marketing initiatives. Vinay re-joins Kellogg after having served in sales development and category marketing roles between 2011 and 2015.
Vinay joins Kellogg from Pidilite Industries, where he worked as the Chief Marketing Officer. Prior to his stint at Pidilite, he headed marketing for Britannia Industries Ltd. He has worked in various sales and marketing roles in his career and has led large successful teams. He started his career at VIP Industries as Area Sales Manager in 2002.
Welcoming Vinay in his new role in the company, Prashant Peres, Managing Director, Kellogg South Asia said, “We are thrilled to welcome Vinay Subramanyam back on board to Kellogg. His proven track record of building large brands, launching successful innovations and understanding the essence of who we are, will bring a fresh perspective to Kellogg’s purposeful marketing agenda and elevate our brand and marketing strategy. He will play an important role in our exciting agenda to reimagine the future of food in South Asia.”
Vinay Subramanyam, Senior Director of Marketing, India and South Asia, said, “It’s so good to be back at Kellogg. I have followed the organization closely since I left and observed it grow manifold over the years. Kellogg’s legacy of building iconic brands, category creation, consumer centricity, crafting successful innovations and building great teams is something I look forward to upholding as I commence my second stint here.”
Vinay has stepped into his new role in the month of April and will be based in Mumbai, India.
About Kellogg India Private Limited
At Kellogg Company, our vision is a good and just world where people are not just fed but fulfilled. Our trusted brands in India, such as Kellogg’s Corn Flakes®, Kellogg’s CHOCOS®, Kellogg’s® Muesli, Kellogg’s® Chocos® Fills and Kellogg’s® Oats, are loved by millions of consumers. Kellogg’s cereals, made in India, are consumed in the country and exported to Sri Lanka, Nepal, Bangladesh & Maldives.
We began our journey in India by setting up a manufacturing plant at Taloja (Maharashtra) in 1994. Since then, we have innovated, invested in, and built the breakfast cereal category. We grew our commitment towards Make in India by launching our second manufacturing facility at Sri City (Andhra Pradesh) in 2015. We also established a Research and Development Centre in India that caters to the demand of the South Asian markets for Kellogg.
Through Kellogg’s® Better Days, our purpose platform globally, we aim to Nourish the Great of our consumers and communities in India. Our CSR and sustainability programs, such as Bright Start, provide underprivileged children with fortified cereals and milk to ensure they start their day on a healthy note.