Bengaluru, March 11, 2023: Sai Silks (Kalamandir) Limited (Sai Silks or SSKL), one of the leading retailers of ethnic apparel, particularly sarees, in South India in terms of revenue and profit after tax, as per a Technopak report, has announced the grand unveiling of its ‘Kalamandir Store’ at Marathahalli, in an all new avatar. The store has undergone a complete transformation and boasts of a swanky look and spacious layout, offering a truly immersive shopping experience to customers.
The store offers different variety of contemporary sarees, such as Tusser, Silk, Kota, Kora, Khadi, Georgette, Cotton and Matka. Kalamandir sarees are intricately woven by a team of weavers, artisans and designers to ensure that each piece is of top quality, and that the brand’s vision is carried out seamlessly.
Mr. Nagakanaka Durga Prasad Chalavadi, Managing Director, Sai Silks (Kalamandir), said, “At Sai Silks, our endeavour is to preserve and enhance the beauty and artistry of traditional Indian sarees, while also evolving with the changing needs and preferences of our customers. The Marathahalli Kalamandir Store in its new avatar is a reflection of that commitment, and we are excited to offer our customers an even wider selection of sarees and contemporary Indian sarees. We are confident that our vast collection of handpicked sarees coupled with our exceptional service will provide a memorable shopping experience for our patrons.”
Commenting on the occasion, Sapthami Gowda said, “It’s wonderful to see the brand’s commitment to constantly evolve and provide its customers with an exceptional shopping experience. I am glad to be a part of this special moment and wish Sai Silks all the success.”
Kalamandir was established in 2005 with the first store opening in Ameerpet, Hyderabad in Telangana and was marketed as the ‘Symbol of the South’ for its product offerings, affordability and brand equity.
The Kalamandir stores provide contemporary sarees targeting the middle-class and upper-middle class customers, and the products in this format stores retail in the range of approximately Rs. 1,000 to Rs. 1,00,000.
Sai Silks has four store formats including Kalamandir, Kancheepuram VaraMahalakshmi Silks, Mandir, and KLM Fashion Mall, with products for various segments including premium ethnic fashion, ethnic fashion for middle income and value-fashion across various price points, thereby catering to customers across all market segments. Currently, Sai Silks has 54 stores across all formats in South India.
About Sai Silks (Kalamandir) Limited
Sai Silks (Kalamandir) Limited is one of the largest retailers of ethnic apparel, particularly sarees, in South India in terms of revenues and profit after tax in Fiscal 2019, 2020 and 2021. (Source: Technopak Report). Sai Silk operates four store formats, i.e., Kalamandir, VaraMahalakshmi Silks, Mandir, and KLM Fashion Mall. The firm also offers products to various segments of the market that include premium ethnic fashion, ethnic fashion for middle income and value-fashion. Sai Silk Kalamandir was founded by Managing Director, Nagakanaka Durga Prasad Chalavadi a first generation entrepreneur who set up the first ‘Kalamandir’ store in 2005 at Hyderabad, Telangana with a store size of 3,213 square feet. The firm has since expanded to 53 stores in four south Indian states, i.e., Andhra Pradesh, Telangana, Karnataka and Tamil Nadu. SSKL attracts and retains a growing customer base that, as of May 31, 2022, exceeded over 50 lakh customers in India.
SSKL focuses on spreading India’s vibrant culture, traditions and heritage by offering a diverse range of products which includes various types of ultra-premium and premium sarees suitable for weddings, party wear, as well as occasional and daily wear; lehengas, men’s ethnic wear, children’s ethnic wear and value fashion products comprising fusion wear and western wear for women, men and children.Sai Silks has expanded its presence in online e-commerce marketplace and started selling its products through its own online websites, www.kalamandir.com, www.brandmandir.com, www.kanchivml.com and www.klmfashionmall.com as well as through other third-party online e-commerce websites which provides an omni-channel network to customers through online and offline channels.
