On purchase of every Side by Side Refrigerator, LG customers will get free Times Prime membership with benefits worth over Rs. 60,000
New Delhi, March 1, 2023: Two giant consumer brands, LG and Times Prime today announce their coming together for a strategic partnership for their “Assured Benefits Carnival,” where the electronic giant will gift Times Prime Annual Membership to its customers on purchase of any “Side by Side Refrigerator”.
Upon product purchase, customers will receive a voucher code for the Times Prime annual membership with access to a wide range of benefits from premium & popular brands such as Disney+ Hotstar, SonyLIV, Cricbuzz Plus, Gaana Plus, EazyDiner, ET Prime, TOI+,and many more. This one-stop shop also provides exclusive offers and discounts over Rs.60,000 on your favorite brands such as Myntra, Uber, Chaayos, Pizza Hut, Starbucks, etc.
Speaking on the latest collaboration of the brand, Harshita Singh, Business Head of Times Prime said, “The aim of this strategic partnership is to enrich the offering bouquet of an appliance leader like LG with Times Prime’s holistic ecosystem of all lifestyle brands under one app. This wholesome nature of our app integrated with an umbrella of offerings by LG is bound to benefit both brands for sales and engagement.”.”
Commenting on the same, Deepak Bansal- VP-Home Appliances & Air Conditioners said, “Post Covid-19 we are witnessing impressive growth in premium product categories as there is increase in discretionary spend and consumers are looking to upgrade their Home Appliances Purchases, Apart from offering best in class technology we also wanted to offer good prepositions to consumers. To further present our consumers with great offers, LG unveiled unique deals for people who wish to upgrade to high-capacity refrigerators. We believe that these offers will further enhance the user’s experience of our premium lineup ofside by side refrigerators.”
As one of the most preferred lifestyle super-apps, Times Prime offers an extensive range of benefits on a single platform, from shopping to entertainment and lifestyle brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLIV, Google One, and many more. Times Prime positions itself as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior & exclusive access to global brands and experiences. The campaign is designed to create a sense of urgency and dramatize the importance of availing the benefits of Times Prime subscription.
To know more about the LG InstaView Side by Side refrigerator, visit
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