ABP News launches thought-provoking campaign ‘Khabaron Ko Berang Rehne Do’ for Holi

ABP News CVoter

National, March 7, 2023:  ABP News, one of India’s leading Hindi news channel, has launched a thought-provoking campaign, “Khabaron Ko Berang Rehne Do”,to mark the auspicious occasion of Holi. The campaign urges to let the news be devoid of colours of preconceived opinions and hatred. It encourages people to fill their lives with vibrant colours while ensuring the news they watch remains free of the colours of opinion.

ABP Network is proud to bring a social harmony to India with its new campaign hashtag #BerangHoKhabrein. This campaign aims to motivate people to come together and celebrate Holi with the spirit of inclusivity and neutrality. ABP News is standing for its viewers this Holi, by pledging to make news more transparent and clearer. With this movement, ABP News urges everyone to eliminate the colours of their opinions when it comes to news.

Adding thoughts on the launch of the campaign, Mr Avinash Pandey, CEO, ABP Network, said, “ABP News believes that by keeping news free from the colours of opinion, it can help foster a more unified and harmonious nation. The channel believes in giving its viewers news without bias, without prejudice, and without added colours of opinion. Thus, through this campaign, ABP News ensures that opinions are grounded in facts and not clouded by biases. The channel appeals its viewers to embrace the spirit of Holi and come together to make our news, and our nation, a place of peace and neutrality.”

About ABP Network

An innovative media and content creation company, ABP Network is a credible voice in the broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.

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