Vignan Online’s maiden brand campaign results in 80 percent increase in its admission

Vignan Online

Guntur; 9th January 2023: Vignan Online, the e-learning arm of the Vignan Foundation for Science, Technology, and Research (Deemed-to-be-University), ran its maiden brand campaign #DrivingYourFuture, recently. The campaign resulted in an increase in total admissions of over 80 percent from the previous academic session. The campaign was run on prominent media platforms, which resulted in a considerable number of engagements with the target audience. With the #DrivingYourFuture campaign, Vignan targeted cities like Hyderabad, Guntur, Vijayawada, and Vizag through out-of-house (OOH) advertising mediums.

Continuing the legacy of Vignan Group, a trusted education brand from Andhra Pradesh and Telangana, Vignan Online emphasizes on how to meet the needs and demands of new-age learners.  Moreover, the #DrivingYourFuture campaign emphasized the affordability, flexibility and futuristic potential of new-age programs. In addition, through this campaign, Vignan provided learners the liberty to choose the programs that helped them give a push to their careers.

Srikant Nandigam, CEO- Vignan Online, said, “We are very delighted to see the outcome of our maiden brand campaign, #DrivingYourFuture.” We have been committed to empowering and shaping the future of our learners , using our 45 years of academic excellence, experience and a wide range of educational resources. Through this brand campaign, we hoped to highlight our rich legacy, a diverse array of programmes and electives, placement opportunities and assistance, prospects for new-age electives, affordability and flexibility of payment plans and so on. We witnessed an 80 percent growth in admissions through this campaign and hope that this will help the career-oriented students succeed in the future.

Vignan Online, which debuted earlier this year, provides UGC-accredited and AICTE-approved online MBA and BBA programmes to meet the needs of the new age learners. Each elective in Vignan has its own potential that acts as a catalyst for the learner’s ‘ career growth and helps them get their dream jobs. 

In the upcoming intake, for  January 2023, Vignan will offer MBA programs with 10 electives that include Human Resources, Finance, Marketing, Marketing & Human Resources, Finance & Human Resources, Operations Management, Information Technology, Business Analytics, Logistics & Supply Chain Management, and Healthcare Management, and the BBA program includes electives in Finance, Human Resources, and Marketing. Vignan recently introduced MCA program in Computer Science & IT, and Data Science and BCA programs in Computer Science & IT.

In addition to the electives listed above, Vignan Online provides 11 different types of advanced certification programmes to learners, in order to promote specialised learning and specific expertise and skill sets. The prominent ones include advanced certifications in strategy and leadership, fintech, digital marketing and e-commerce, Advertising, branding, & Project Management, etc.

About Vignan (Deemed-to-be University):

Incepted in 1977, Vignan (Deemed-to-be-University) is situated in Guntur, Andhra Pradesh, it is the brainchild of Dr. L Rathaiah, Chairman of the Vignan Group of Institutions. The Group has over 45 years of legacy of Academic excellence in Andhra Pradesh and Telangana and has been providing on-campus UG, PG, and Ph.D. programs.

Known for its ethical and moral standards, upliftment of the learners, disciplined learning, committed faculty, state-of-the-art infrastructure and excellent placement record, Vignan has been providing quality education in a diverse and academically inspiring environment. Vignan has become instrumental in shaping the learners’ future, making them job-ready and helping in their overall development and being successful citizens.

For more info, please visit Home | Vignan University (

Vignan Online, the online wing of Vignan (Deemed-to-be-University), was launched in January this year. Vignan Online offers UGC-accredited and AICTE-approved online MBA and BBA programmes. MCA and BCA programs are introduced for the upcoming academic session.   

Leave a Reply