The actor will be the face of the brand’s upcoming quirky and irreverent campaigns
The partnership is aimed at deepening Pepsi®’s connect across India
Click here to view video on Yash’s IG: https://www.instagram.com/reel/CnyXOd6gEHS/?utm_source=ig_web_copy_link
Bangalore, January 24, 2023: Youth-centric beverage brand Pepsi®, today made a blockbuster announcement as it roped in megastar Yash as its brand ambassador. Yash, the superstar, who shattered all geographical boundaries to become a force to reckon with, has had a hugely successful run at the box office. The disruptive partnership between Pepsi® and Yash will become a huge topic of conversation amongst the youth of India.
Pepsi® has constantly reinvented and innovated itself to be a part of the cultural fabric of India. Yash, on the other hand, has been lauded for his fearless and bold persona in Kannada cinema and enjoys a massive fanbase across the nation. This blockbuster collaboration is all set to enthrall consumers this summer.
Commenting on the association, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “We are thrilled to join hands with Rocking Star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connect and influence over the youth that cuts across geographies. Yash will be instrumental in deepening consumer connect as we look to expand the brand’s footprint. We are excited for Pepsi’s journey in 2023 as we gear up to showcase the actor in an all-new avatar which is bound to leave fans pumped!”
Sharing his excitement on coming on board as Pepsi®️’s ambassador, the Superstar Yash said, “I am exhilarated to engage with Pepsi and join them as the face of the brand. I believe in living life to the fullest, make most of each moment, and follow my passion unabashedly, which is synonymous with Pepsi’s philosophy. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar!”
The collaboration was ushered in by Yash as he posted a video of him taking a swig from a chilled Pepsi® bottle confirming his love for the brand with his family of over 12 million followers as he says, ‘I love you, Pepsi!’ Fans and consumers will soon witness Yash feature in Pepsi®’s new TVC campaigns in a new avatar that are set to take over traditional and digital platforms across the country.
Pepsi® is available in single serve and multi serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com