- RISE brings together a fusion of incredible ingredients – Rice sourced from coastal India and Sorachi Ace hops sourced from Japan
New Delhi, 8th December 2022: Bira 91 – the world’s fastest-growing beer company, today announced the launch of RISE, the country’s first-ever premium rice strong lager.
Bira 91 RISE is a premium rice lager in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate and has a brilliant sparkle. With less than 8% abv, this refreshing thirst quencher embraces the Sorachi Ace hops from Japan, which gives the beer its eccentric and fine subtle lemon citrus aromas. RISE caters to the new generation of Indian consumers who seek flavors and adds a new dimension to Bira 91’s existing portfolio of seven distinct flavors.
Packed with a light body, clean and crisp texture, RISE makes for a highly sessionable drink. The rice base ensures that the beer is dry and light on the palate, while the Sorachi Ace hops give it its pleasing citrus aromas. RISE can be paired well with curries, spicy dishes, and barbeque, as rice beers work well as palate-cleansers.
Speaking about the launch, Ankur Jain, Founder, and CEO, of Bira 91 said, “India has a very strong rice affinity, and for the creation of RISE, we have used rice grains sourced from the coastal parts of India as the core ingredient combined with Sorachi Ace hops from Japan. Our brewing team keenly focuses on developing flavors that have a strong local connect and provide unique experiences to consumers. We are excited to launch RISE – India’s first-ever rice strong lager and are confident that RISE will be a game-changer in the premium strong beer category”.
Bira 91 RISE will be available in 330ml & 650ml bottles and 500ml cans across metropolitan cities in India.
ABOUT BIRA 91
A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 550 towns and cities spread across 18 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 600 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.