Bangalore, November 21, 2022: The self-regulatory body Indian Edtech Consortium (IEC) under the aegis of IAMAI, met with the Consumer Affairs Secretary Shri Rohit Kumar Singh to brief him about progress of the self-regulation and the direction of ongoing efforts to further enhance India’s Edtech ecosystem, in a closed room meeting in New Delhi.
As a part of the agenda, the members discussed the need to further safeguard consumer interests, through seamless, transparent, and feasible offerings for consumers. As a result, the Consumer Affairs Secretary agreed to support IEC to constitute a joint working group for laying down advertising guidelines for further sanitising the Edtech ecosystem.
“We want Indian Edtechs to grow, but until we eliminate the wrong doings completely, we will not be able to achieve our mission. We would like to work closely with IEC in formalising set templates and operating guidelines for Edtech companies to keep unethical practices within advertising and communications at bay. It shall foster a holistic operating environment for both entrepreneurs and consumers to offer a fair chance of growth and learning,” said Shri Rohit Kumar Singh while addressing the quorum.
Currently, IEC comprises Indian Edtech companies and represents 95% of the Indian learner community. The meeting was joined by representatives of IAMAI, along with IEC member companies including upGrad, BYJU’S, Unacademy, Times Professional Learning & Great Learning.
Led by the Chair and Co-Chair of IEC, the members also presented a report highlighting the efficacy of the 2-Tier Grievance Redressal & IGRB which has been successful in resolving 99%+ of the complaints raised in the last 10 months. Commenting on the same, Mayank Kumar, Chair IEC added, “IEC was formed with a mission to safeguard the interest of its consumers and we shall continue to take corrective measures in this regard. This indeed, is a big step and we are thankful of the government to have provided us with enough support for building an all-inclusive ecosystem that encourages ethical and transparent communication for its learners and key stakeholders.”
About Internet and Mobile Association of India (IAMAI)
Established in 2004, the Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body and the country’s only organization representing the digital services industry with over 400 Indian and multinational corporations as its members, which include established companies in diverse sectors of the digital ecosystem as well as start-ups. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. IAMAI represents varied sectors such as digital advertising, digital entertainment, TravelTech, online gaming, digital payments, fintech, digital commerce, Edtech, Healthtech, Agritech, Big data, ML, AI & IoT, AR/ VR, LogisticsTech and so on.