Aditya Birla Sun Life Mutual Fund Launches SAHYOG – Ek Kadam Pragati Ki Aur, A Financial Well-being Initiative

Aditya Birla Sun Life
  • SAHYOG encourages you to start an SIP for the ones who add value in your life, like your driver, cook, etc.  
  • SAHYOG can help you to empower your support staff and their families 

Bangalore, November 1, 2022: Aditya Birla Sun Life AMC Limited, a subsidiary of Aditya Birla Capital Limited and an investment manager to Aditya Birla Sun Life Mutual Fund, has announced the launch of SAHYOG, an initiative to empower your support staff and their families. 

In our daily lives, we come across various people who help us make our lives easier. They come in the form of our domestic help, cooks, drivers, gardeners & similar people who do their duty faithfully and earnestly, each day. Just like anyone, these people too aspire to grow in life. Their financial goals are like everyone else’s – planning for retirement, accumulating wealth for higher education of their children or building a corpus for buying a home, etc. Through SAHYOG, we can strengthen someone’s future and help them achieve their goal by starting a Systematic Investment Plan on their behalf. 

SAHYOG is a first-of-its-kind initiative, by the mutual fund industry, targeted at improving the financial health of support staff through steady, long-term investments. Through SAHYOG, you can make a big impact in their lives and help them create a better future that they deserve.

Commenting on the launch of the campaign, Mr. A. Balasubramanian, Managing Director & CEO, Aditya Birla Sun Life AMC Limited, said, “the SAHYOG initiative is to empower others and to bring financial inclusivity for everyone in the society. SAHYOG presents an opportunity to improve the financial well-being of your support staff and add value to them and their families’ lives. This initiative allows you to show gratitude to those who help you, by starting an SIP for them.”

Click here to start your SAHYOG journey

About Aditya Birla Sun Life AMC Limited

Established in 1994, Aditya Birla Sun Life AMC Limited (ABSLAMC) is co-owned and backed by Aditya Birla Capital Limited and Sun Life (India) AMC Investments Inc.

ABSLAMC is primarily the investment manager of Aditya Birla Sun Life Mutual Fund, a registered trust under the Indian Trusts Act, 1882. ABSLAMC also operates multiple alternate strategies including Portfolio Management Services, Real Estate Investments and Alternative Investment Funds. ABSLAMC is one of the leading asset managers in India, servicing around 8.1 million investor folios with a pan India presence across 280 plus locations and a total AUM of over Rs. 2,938 billion for the quarter ending September 30, 2022 under its suite of mutual fund (excluding our domestic FoFs), portfolio management services, offshore and real estate offerings.

About Aditya Birla Capital Limited 

Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group. With subsidiaries that have a strong presence across Protecting, Investing and Financing solutions, ABCL is a financial solutions group that caters to diverse needs of its customers across their life cycle.  Powered with more than 33,500 employees, the subsidiaries of ABCL have a nationwide reach with 1094 branches and more than 2,00,000 agents/channel partners and several bank partners.         

Aditya Birla Capital Limited is a part of the Aditya Birla Group, in the league of Fortune 500. Anchored by an extraordinary force of over 140,000 employees, belonging to 100 nationalities, the Aditya Birla Group operates in 36 countries across the globe.

About Sun Life

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2022, Sun Life had total assets under management of $1.26 trillion. For more information, please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

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