- Among select start-ups to showcase at the PM Kisan Samman Sammelan – 2022
- Hyderabad based Troo Good is India’s largest Millet Snacks company
Hyderabad, October 2022: Troo Good – making accessible highly nutritious Millet based snacks, priced below Rs 10, to bridge the malnourishment quotient, was officially nominated among a curated set of innovative start-ups to showcase their affordable products to the Hon’ble Prime Minister Shri Narendra Modi at the PM Kisan Samman Sammelan – 2022. The PM Kisan Samman Sammelan was organized by the Ministry Of Agriculture and Farmer Welfare, at the IARI ground in New Delhi.
Troo Good also recently bagged the Best Startup (Scaling-Up) – Poshak Anaj Award 2022; presented by the Ministry of Agriculture, Farmers Welfare, ICAR and IIMR. These awards and recognitions reinforce Troo Good’s belief in developing affordable products with nutritional abundance, says Raju Bhupati, Founder and CEO, Troo Good.
Troo Good was founded on the tenets of Taste, Nutrition and Affordability. In its lightening growth, Troo Good has always preferred to include numerous socially deserving communities such as SHG, Farmers and many Tribal denizens into its rapidly expanding vison. It has setup 4 factories across 3 States of AP, Telangana and Chattisgarh and through them excess of 20 Million Millet Chikkis are produced every month. Millet Chikki is formulated with proprietary methodology to enhance the nutritional availability in the product. It is very rich in Protein, Fibre and Calcium which tremendously contribute towards combating nutritional deficiency in Children, Pregnant Woman at large. Troo Good promotes Local Hiring, Local Procurement, Local Production and Local Selling to ensure localized development. Millet Chikkis are currently sold through 15,000 + Kirana Stores and MT Chains, 25000 + schools and Anganwadi centers in 5 states.
Troo Good raised nearly 9 Million USD so far OAKS Asset Management and Sashi Reddi and his family office.
About Troo Good
Troo Good (www.TrooGood.com) is India’s largest millet based snacking company and a multiple-award winner among millet start-ups in India. Troo Good currently sells more than 20 million healthy and nutritious millet snacks a month to different sections of population across five states in India. It has been contributing significantly towards meeting the nutritional needs of children through its flagship millet chikki. Troo Good’s growth has been fuelled by great word of mouth from school children, school principals and organic sales from kirana stores network.