India: Larsen & Toubro figures prominently among India’s most trusted and respected brands because of its multifaceted contributions to the country’s developmental journey encompassing infrastructure, manufacturing, power, technology services and defence.
On Diwali, the company has released an evocative short film that has brilliantly encapsulated the role of “a builder to the nation” that L&T has been playing for over eight decades now.
The 2-minute-long creative film shows a little girl eagerly awaiting her solider-father’s homecoming on Diwali.
The film depicts the soldier’s journey and homecoming as a mark of victory associated with L&T’s contributions in developing India’s infrastructure and transportation facilities like highways, metro rails, airports, and the deployment of advanced technologies in securing the country’s borders from invasion.
“Mythologically speaking, Diwali signifies the fulfilment of the promise of homecoming. As India’s foremost construction, engineering solutions and technology services company, Larsen & Toubro has been keeping its promise to empower India through its very many offerings in infrastructure, energy and defence sectors.”
“This film reaffirms that we will continue to live up to our promise so that every Indian too can keep the promises that they make to their loved ones,” says Mr Yuvraj Mehta, Head- Corporate Brand Management and Communications, Larsen & Toubro.
Digital creative Agency: Lap Up
Larsen & Toubro is an Indian multinational engaged in EPC Projects, Hi-Tech Manufacturing and Services. It operates in over 50 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for eight decades.