Apollo Hospital, Jubilee Hills, Hyderabad launches #ApolloSpineChallenge


An initiative to check the spine fitness of self and loved ones 

Hyderabad, October 14th, 2022: To commemorate the World Spine Day 2022, on October 16th, 2022; Apollo Hospitals, Jubilee Hills, has launched ‘Apollo Spine Challenge’ an initiative to raise awareness on the importance of spine health and its role to keep the body healthy and fit.

The month-long initiative will kick start on 16th October, 2022 and will run until 16th November, 2022. As part of the #ApolloSpineChallenge, participants need to perform Vipreet Naukasana also known as Reverse Boat Pose and stay in the posture for about 30 sec. Vipreet Naukasana is an excellent asana for a strong back. It helps in toning and strengthening the back muscle.

The spinal column is the most amazingly designed structure in nature. It is the centre piece of the human body providing strength and stability, which allows a person to walk upright while offering a wide range of movements to the body. The challenge posed to individuals by Apollo Hospitals is to perform Vipreet Naukasana and check their spine fitness. Any uneasiness in performing the asana indicates a weak spine and encourages them to take spine health seriously by working towards strengthening it.

Apollo Hospitals will encourage celebrities, influencers, corporate HRs, internal employees and doctors to perform Vipreet Naukasana (Reverse Boat Pose), as part of the #ApolloSpineChallenge and inspire their fans.

Apollo Spine Challenge will also encourage the audience to tag a person who has been a pillar of strength to them and in turn challenge them to take up the asana. This gesture will serve as an expression of gratitude, enables the person to assess his spine fitness and adopt remedial asanas.

About Apollo Hospitals

It was in 1983, that Dr Prathap C Reddy made a pioneering endeavour by launching India’s first corporate hospital – Apollo Hospitals in Chennai. 

Now, as Asia’s foremost trusted integrated healthcare group, its presence includes over 12,000 beds across 72 Hospitals and 4500 pharmacies, over 120 Primary Care clinics and 650 Diagnostic centres, 700 plus Teleclinics, over 15 medical education centres and a Research Foundation with a focus on global Clinical Trials. The most recent investment was the commissioning of South East Asia’s very first Proton Therapy Centre in Chennai. 

Apollo Hospitals has emerged as Asia’s foremost integrated healthcare services provider and has a robust presence across the healthcare ecosystem, including Hospitals, Pharmacies, Primary Care & Diagnostic Clinics and several retail health models. The Group also has Telemedicine facilities across several countries, Health Insurance Services, Global Projects Consultancy, Medical Colleges, Medvarsity for E-Learning, Colleges of Nursing and Hospital Management and a Research Foundation. In addition, ‘ASK Apollo’ – an online consultation portal and Apollo Home Health provide the care continuum.

For over four decades, the Apollo Hospitals Group has continuously excelled and maintained leadership in medical innovation, world-class clinical services and cutting-edge technology. Its hospitals are consistently ranked amongst the best hospitals in the country for advanced medical services.

For more details log onto: www.apollohospitals.com

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