Apparel Group Brand HEMA AMSTERDAM is Back with the Best of Back-to-school


HEMA AMSTERDAM, a Dutch-based lifestyle departmental store, is thrilled to announce the launch of its Back-to-School collection in the UAE just in time for the new academic year. Along with all the one-of-a-kind stationery, this BTS collection also features limited edition 3-in-1 backpack school sets in your favorite characters from Marvel & Disney featuring Spiderman, Minions, Frozen, Avengers, and many more.

HEMA AMSTERDAM Back-to-School collection

To send the kids back to school in style, HEMA AMSTERDAM offers a wide range of stationery such as notebooks, tropical printed bags, staplers, pins, water bottles, and lunch bags along with enticing accessories such as keychains, sippers, pen drives, files among many more items. To keep them engaged and busy, HEMA AMSTERDAM offers a wide variety of colorful craft and design items. There is also an assortment of school shoes available in various sizes. Tick off their shopping list with the back-to-school essentials and accessories for kids of all ages.

With an impressive product range spanning beauty, food, stationery, kids, and homeware, HEMA AMSTERDAM is the ultimate one-stop- shop for everyday essentials under one roof. All products are designed exclusively in-house at HEMA’s HQ in Amsterdam.

The latest collection is available at Ibn Battuta, Dubai Hills, Burjuman, City Centre Deira, Arabian Centre, Mushriff Mall, Sahara Centre, Zahia City Centre, and Ajman City Centre.

About Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2010 retail stores and 78 brands on all platforms while employing over 17,300 multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

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HEMA AMSTERDAM, the iconic Dutch lifestyle retailer has been creating high-quality, skillfully-designed affordable products since 1926. The basic idea behind every HEMA AMSTERDAM product is to make daily life easier and more fun. The products are special and functional, and come at a great price of course! That is the unique and recognizable HEMA signature.

Everyone at HEMA AMSTERDAM shares a passion that is also expressed perfectly in the essence of the brand, a triangle that symbolizes the ideal balance between good quality, good design, and great prices.

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