Red FM is back with ‘South Side Story’, an ultimate South Indian experience’

Red FM is back with South Side Story

South Side Story has returned to 93.5 RED FM, India’s leading private radio and entertainment network.

An event that showcases and celebrates South Indian cuisine. Not only does the digital festival feature music from the world’s best artists and bands, but it also features food, shopping, and memorabilia for audiences to enjoy from the comfort of their own homes.

This year’s South Side Story will feature some of the region’s most popular indie bands and musicians, including Gowry Lekshmi, Thaikkudam Bridge, Sithara’s Project Malabaricus, Rap Kid, Street Academics, Thirumali, Job Kurian, Ainthinai, Sreejith The Beard, Bhadra, Brotha v, and Prarthana Indrajith. With three stages, multiple artists, and a variety of engaging segments, South Side Story will convey to the rest of the world the most authentic vibe of Southern India in a contemporary manner.

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Nisha Narayana, Director & Chief Operating Officer, RED FM and Magic FM, stated during the announcement, “When we launched South Side Story in 2019, our goal was to educate the rest of the country about the rich culture and music of the south. At RED FM, we create niche communities and festivals.

We’re happier doing a greater number of smaller, more inclusive festivals that encourage experimentation and creativity. South Side Story is our humble attempt to honour unique original music from the South. Within the constraints of the pandemic, we have attempted to provide you with an experience that we believe you will enjoy.”

On August 21, 2021, the festival will be streamed live. To register, visit the website at www.southsidestory.in. The Great South Is Returning!

We are irreverent; we are hip, cool, and fashionable. We are the Millennial generation’s voice. We are one of the country’s largest radio networks. RED FM is who we are. We play only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format.

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At RED FM, we always speak up for what is right, for the people, guided by the brand philosophy and attitude ‘Bajaate Raho!’ By establishing an emotional connection with our listeners, we earn the moniker’station for expression.’ We do things differently; we do not follow the herd, as evidenced by the fact that RED FM has garnered over 433 awards, including Best Brand, Best FM Station, and Best RJs.

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