NEWJ launches a new original entertainment show : ‘Saturday Night with Filmy NEWJ’


NEWJ (New Emerging World of Journalism Limited) has launched a new original entertainment show dubbed “Saturday Night with Filmy NEWJ.”

This anchor-led show features two segments: ‘Life & Times’ and ‘Rapid Fire,’ which provide viewers with an inside look at the celebrity’s life storey, their journey to success, their challenges and triumphs – as well as some quick, pithy questions aimed at providing a deeper look at the person behind the art.

NEWJ, one of India’s fastest growing media technology startups, has bolstered its smart video and vernacular news content strategy through the addition of original content, which has resulted in a mercurial rise in user base and, as a result, viewership and engagement.

In July, NEWJ welcomed Meet Bros, Avika Gor, Amit Sail, Sukhbir Singh, and Rajpal Yadav under this property. Through these interviews, fans learned previously untold stories about their favourite celebrities, including Avika Gor’s transformation from television star to behind-the-scenes producer; Rajpal Yadav’s humble beginnings and how he does not define fame by the size of the role; and a special look at how music sensations Meet Bros and Sukhbir Singh approach writing.

NEWJ is a social first publisher that consistently ranks in Tubular Labs’ top 40 global Digital First Media Companies rankings. Its unique selling point is that it delivers high-quality visual content in regional languages to Indian non-metro areas, resulting in a 9-fold increase in engagement and a 5.5-fold increase in views to audience ratio when compared to industry averages.

Shalabh Upadhyay, the company’s founder and CEO, stated, “For us, the last quarter was particularly significant, as we partnered with regional influencers, expanded our content studio’s original production capabilities, and expanded our language offerings. Since its launch, our entertainment vertical, NEWJ Filmy, has grown by leaps and bounds, accumulating over 2 billion views across platforms. We hope to continue innovating in the coming days with our offerings across genres, from entertainment to current events, sports, feel-good stories, and health and wellness. Our mission extends beyond setting viewership and social media virality records. It’s about serving the world’s fastest growing news market across the country’s length and breadth.”

NEWJ aims to expand its visual storytelling capabilities with a focus on #BharatFirst, and has accumulated over 11.7 billion views to date, reaching an audience of more than twenty million across a dozen social media and OTT platforms.

NEWJ (New Emerging World of Journalism Limited) is a fast-growing media technology company in India, founded by a group of young entrepreneurs led by Shalabh Upadhyay and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher dedicated to creating and producing high-impact video content for India’s smartphone-obsessed youth.

Founded in 2018, the company’s mission is to tell stories that matter to India’s masses. It is committed to assisting in the development of a ‘Digital Bharat’ and the growth of the country’s Digital Knowledge Economy through impactful and India-centric storytelling.

NEWJ, as a “social-first” publisher, unifies stories across genres and is available in thirteen languages, including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Odia, Assamese, Urdu, and Punjabi, as well as Malayalam. NEWJ publishes content on current events (NEWJ Rajneeti), spirituality and religion (NEWJ Dharohar), India’s pride and men in uniform (NEWJ Garv), and entertainment (NEWJ Garv) (NEWJ Filmy).

Simultaneously, the company has expanded into the production of original and branded films under the banner of Beanbag by NEWJ, as well as the creation of informative and explainer stories under the banner of Desified.

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