Bajaj Finserv launches ‘BEYOND’, its Flagship Employability Initiative

Bajaj Finance

Bajaj Finserv, one of India’s largest financial conglomerates, today unveiled a new brand identity dubbed ‘BEYOND’ for its flagship employability initiative, which is focused on preparing graduates for a variety of industries through customised training programmes and assisting them in reaching beyond their perceived limits.

Bajaj Finserv’s employability programme was launched in 2015 with the objective of enhancing the capacities of young graduates in India interested in pursuing careers in the banking, financial services, and insurance (BFSI) industry. Since then, the programme has prospered by assisting graduates from smaller communities with limited chances in achieving their career dreams and goals.

Since then, the programme has benefited over 10,000 graduates from ten states, with another 10,000 enrolments expected for this year.

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‘BEYOND’ has been adopted as the new brand name for Bajaj Finserv’s broader employability project. Bajaj Finserv will introduce new certificate programmes and establish a placement division to assist alumni in securing appropriate career opportunities under this new umbrella. Bajaj Finserv’s Certificate Programme in Banking, Finance, and Insurance (CPBFI) has been added to the ‘BEYOND’ portfolio of programmes.

Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv Ltd., commented on the new corporate identity, saying, “The BFSI business is experiencing a severe shortage of local talent and significant attrition, particularly outside Tier 1 cities. Our employability programme, renamed BEYOND, is currently producing a skilled and adaptable pool of resources for the BFSI business. It is targeted at upskilling fresh graduates while addressing the country’s employability deficit. We are establishing a placement division to assist our alumni in obtaining work. BEYOND will enable first-generation graduates from smaller towns and cities to reach their full potential and develop a successful career in the financial services industry through customised training programmes that target all areas of employability, including attitude, skills, and knowledge.”

Additionally, the debut of this new brand identity is scheduled to coincide with India’s economic recovery from the COVID-19 pandemic, during which a huge number of recruiters will return to the employment market. Since March 2020, India has faced unexpected obstacles as a result of the COVID-19 epidemic, including a nationwide lockdown, temporary but extended college closures, a hiring freeze by many recruiters, and an overall economic downturn. In such an atmosphere, the demand for a project like BEYOND that can be offered virtually has increased exponentially.

The programme was made available to hundreds of graduates who required the necessary talents and a competitive edge in order to compete for the few available jobs. The updated model elicited an incredible level of dedication from students, educators, and training partners to maintain the program’s quality and effectiveness.

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To learn more about the programme, visit and obtain the most recent Impact Report.

Bajaj Finserv Limited is the parent company for the Bajaj Group’s financial services division, one of India’s oldest and largest conglomerates. Through its digital platforms and offline network, it engages in lending, protection, and saving, delivering a diverse range of financial products and services to customers in India. Its lending and investment arm, Bajaj Finance Limited (BFL), is a deposit-taking non-bank finance company focused on consumer and SME finance, commercial lending, and wealth management.

It operates in a variety of categories, including consumer, payments, rural, SME, commercial, and mortgages. BFL conducts mortgage business through Bajaj Housing Finance Limited (BHFL), a wholly owned subsidiary. Bajaj Financial Securities Limited, a wholly owned subsidiary of Bajaj Finance Ltd, provides comprehensive capital market solutions. Bajaj Finserv’s insurance joint ventures with Allianz SE, Germany, include Bajaj Allianz Life Insurance Company Limited (BAGIC) and Bajaj Allianz General Insurance Company Limited (BALIC), which operate in the life and general insurance sectors, respectively.

Other subsidiaries include Bajaj Finserv Direct Limited (BFDL), which serves as a one-stop digital marketplace for proprietary and third-party financial products, and Bajaj Finserv Health Limited (BFHL), which provides a platform for digital healthcare solutions.

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source: ANI/NewsVoir


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