In his relentless pursuit of a developed India, Prime Minister Narendra Modi has launched the Viksit Bharat Sankalp Yatra – a mega outreach campaign aimed at highlighting the central schemes designed to benefit various sections of society.
During a meeting with the Union Council of Ministers, PM Modi emphasized the importance of active participation from ministers in this noble endeavor.
Spreading the Word on Central Schemes
With the objective of creating awareness and ensuring maximum reach, the Viksit Bharat Sankalp Yatra employs various strategies.
Vehicles are being utilized to publicize government schemes across 2.55 lakh gram panchayats and nearly 18,000 urban locations.
These vehicles, known as IEC (Information, Education, and Communication) vans, are branded with different government schemes such as the Kisan Credit Card, rural housing scheme, Ujjwala scheme, and the PM Svanidhi yojana, among others.
To cover all 2.55 lakh gram panchayats and clusters in cities and towns across the country, the Viksit Bharat Sankalp Yatra will deploy over 2,500 mobile performing vans and more than 200 mobile theatre vans.
These specially designed vans will amplify the message of government schemes, ensuring it reaches every nook and corner of India.
The Viksit Bharat Sankalp Yatra has been conceptualized on a “whole-of-government approach.” While the Ministry of Agriculture leads the rural campaign, the Ministry of Information and Broadcasting spearheads the urban campaign.
This cross-ministerial collaboration ensures the effective implementation and dissemination of information about the central schemes.
The Prime Minister officially launched the Viksit Bharat Sankalp Yatra on November 15, 2022, from Khunti, Jharkhand.
To mark this momentous occasion, five specially designed IEC vans were flagged off, representing the commencement of a transformative journey.
Similar vans were simultaneously launched from districts across the country with a significant tribal population.
Reaching the Beneficiaries
The Viksit Bharat Sankalp Yatra aims to reach out to the beneficiaries of the Indian government’s flagship programs, both in rural and urban areas.
The campaign will span over a significant period, culminating on January 25, 2024, ensuring that every individual who can benefit from these schemes is aware of the opportunities available to them.
Under the visionary leadership of Prime Minister Narendra Modi, the Viksit Bharat Sankalp Yatra has become a powerful vehicle for change, enabling the government’s transformative schemes to flourish across India.
The active participation of ministers and their commitment to spreading awareness about these schemes demonstrates their dedication to achieving a developed India.
By encouraging ministers to join forces in this noble endeavor, PM Modi has set a precedent for collaborative governance that prioritizes the well-being of every citizen.