India’s leading logistics company, Blue Dart, recently made a surprising announcement: they are renaming a premium service from Dart Plus to Bharat Dart.
Blue Dart’s Strategic Transformation
The decision to change the name to Bharat Dart is said to have been the result of extensive research and discovery.
Blue Dart said in a company filing, “This strategic transformation marks a milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat.”
The logistics company wants to underscore its commitment to servicing the evolving needs of its Indian clientele, hence the rebranding.
MD Balfour Manuel stated, “This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country.”
The promising differentiator is that Blue Dart’s deep penetration into the rural Indian market could boost the company’s growth prospects.
Recall of Special Session Parliament
The announcement comes just days after President Droupadi Murmu’s invitation to G20 leaders carrying Bharat instead of India sparked a heated political row.
There’s speculation that the special session of Parliament, starting on September 18, is aimed at formalising the push to rename India as Bharat.
“Bharat”, was also used on the nameplate during Prime Minister Narendra Modi’s address at the G20 Summit, drawing major flak from the opposition.
The opposition members accused the government of “distorting history and dividing India”.
In response to the ongoing debate, AAP Chief, Arvind Kejriwal questioned if the ruling party would change the country’s name to ‘BJP’ if the opposition alliance decided to call itself “Bharat”.
So, is this name change an indicator of a larger movement to rebrand India as Bharat, or merely a strategy by Blue Dart to better connect with their client base? Only time will tell. Meanwhile, the debate continues to shake up India vs Bharat, keeping the nation on its toes.
