Air India, the beloved national airline, under the flagship of the revered Tata group, unfolded an emblem of transformation with the unveiling of a bold new logo and distinctive aircraft livery.
‘The Vista’ – A Vision of New India
The carrier’s new logo, christened ‘The Vista’, symbolizes a bold, new India, epitomizing an epoch in its Vihaan.AI transformation. This dauntless insignia, inspired by a gold window frame’s peak, signifies limitless possibilities, progressiveness and the carrier’s audacious new perspective. So, when can we expect to witness this logo up-close?
The alluring logo is set to adorn Air India’s first Airbus A350 due for arrival in its fleet by the end of December this year.
Prepping to redefine its standing in the aviation industry, Air India has gone for a comprehensive remodeling. This includes a palette immersed in deep red, aubergine, and gold accents coupled with a chakra-inspired pattern. Let’s not forget Air India’s iconic mascot, the ‘Maharaja’, whose long-standing image will stay but embellished with a fresh look to align with the airline’s reimagined identity.
Campbell Wilson, Air India’s CEO, envisions the refurbished brand as a global benchmark for Indian hospitality and service. By revamping its brand identity, Air India confidently conveys its ambition to evolve into a world-class airline.
With the spirit of new India and rich traditions as its cornerstone, Wilson reiterates Air India’s commitment to delivering the essence of warm, vibrant, and opulent Indian hospitality to the world.
Air India’s transformative journey is underlined by a historic $70 billion deal procuring 470 new aircraft from Airbus and Boeing, with deliveries commencing as early as November. This bolsters Air India’s fleet with a variety of widebody and narrowbody aircraft, reflecting the airline’s evolution.
The airline further plans to revamp the interiors of its fleet of 43 widebody aircraft under a $400 million scheme. This refurbishment underscores the carrier’s resilience to reimagine and reinvent itself for the future.
Air India’s transformation includes enhanced digital operations with a novel website and mobile application, new lounges at Delhi and New York JFK airports, and additions of 5,000-plus personnel to its workforce.
Air India’s dawn represents its ambitious five-year roadmap under Vihaan.AI to tread on a path of unprecedented transformation, securing a place on the world stage as a world-class airline.
