Salud Beverages, an award-winning urban lifestyle brand introduced 11 uniquely designed Ethereum based NFTs – ‘Salud Cusps’ in collaboration with Token Runway has emerged to be the first Indian alcobev to sell all their NFT Cusps collections. NFT enthusiasts and ardent followers of brand Salud participated with great enthusiasm and excitement throughout the auction since its launch, making it a big success. The highest bid was closed at 0.5 ETH – over INR 50,000. In order to educate, engage and encourage people on the various defining aspects of owning these NFTs, both the brands scheduled various sessions on social media platforms including Twitter and Clubhouse.
Salud Cusp #10
These sessions were hosted and attended by an incredible set of individuals representing art, tech and creative side of the business. SALUD’s own creative lead, Srinivas Naidu followed by founder Ajay Shetty and Priyank Mahajan, Co-founder, Token Runway along with world-renowned NFT artist Ishita Banerjee, who uncompromisingly conceptualized Salud and its universal appeal in the NFT space were part of the panel. These inclusive interactions combined with their personal experiences on the NFT space and Web 3.0 at large, dished out some interesting facts that brought out different culture and lifestyle together, positively impacting customer-brand engagement to the forefront.
Expressing his views on the phenomenal response received during the auction, Ajay Shetty Founder-Director said, “We are elated at Salud along with our partner in this endeavour, Token Runway at the stupendous success of #SaludNTF Cusps. The week-long auction process that started on the 6th of October has reassured us of our long term goals that people appreciate utilities that elevate customer experience, one that keeps the product and customer at the centre of it to build a tribe of people that resonates with brand’s offering in all walks of life.”
Priyank Mahajan, Co-founder at ‘Token Runway’ said, “This is indeed a milestone in the Indian Web3 space for a young brand to come out with multiple tokens, each with utilities comparable to the best projects in the world and now have some of the most respectable Indian and International collectors in the scene own those tokens is just phenomenal. We look forward to deliver the vision of India’s first Web3 roadmap with the same grandeur going forward.”
Ishita Banerjee, an integral part of the Salud NFT collection, under the banner of Soul Curry Art has been a fan favourite amongst NFT enthusiasts and has a personal collection made available with her own smart contract as well.
Ishita Bannerjee (Soul Curry Art) said, “Art is more than just a skill or an expression but rather an enchanting journey. Being a part of this special endeavour has been an absolute joy for me as an artist. Designing for a project that is the first-of-its-kind in India, elevating the experience of savouring a drink, was indeed a creative challenge. It was a unique and sensational experience working with Salud and Token Runway on the NFT drops. It’s incredible to see a project coming out of India with the best utilities that ever been offered and on par with the best available anywhere across the globe.”
In June 2022, Salud became the first Indian brand in its segment to launch a complete roadmap into the world of Web 3.0 with its technical partner Token Runway. As part of the road map announced, these #SaludNFT Cusps provide access to select and exclusive activities in favor of the holders enabling them to experience the best of what brand has to offer; on ground events and in the Metaverse, making it a distinct proposition for the Cusp owners.
Some of the exclusive benefits include
A visit to the Manchester Distillery in England
One-week early access to Salud’s New Unreleased Sessions that brings renowned and budding artists onto the same platform, who in turn create Deep House and Techno tracks aligning it with brand ethos that encourages the tribe to celebrate life 2.0.
Invitation to private Salud sponsored events, VIP hospitality at the parties.
On the Salud Merch side, NFT Cusp holders will get the first peek at exclusive line of clothing & accessories and in phase 2, Token Runway will enable the initiation of Salud Sessions simulcast into the Metaverse and the launch of India’s first limited edition Salud Custom merch in the same sphere.
And finally, the concluding phase 3 of the Web3 roadmap, the brand will initiate 5% proceeds of merchandise going to specific NFT owners as an airdrop and the launch of NFTs-based Cusps wearables in the Metaverse. Salud’s making these utilities the first and only of its kind to create a variety of exclusive deliverables for its holders.
SALUD an idea that evolved into an urban lifestyle brand purely through the impact of our innovative strategy and the brand’s necessity in a market like India. Salud intends to position itself as a Global Lifestyle Brand with a universal appeal and variety in flavors, Music and Fashion. Salud has created India’s first of its kind Ready-To-Drink Gin & Tonic beverage called G&T 2.0 in a variety of flavors along with Strong and Sonic (Soda+Tonic) respectively. With a vision where people come together and CelebrateLife with a touch of exclusivity, Salud aims to change the way one unwinds with its quintessence in a bottle, which is recognised globally as they have attained awards at the International scale such as The London Spirits Competition, International Wine and Spirits Competition, CWSC, etc. It is both modern in taste and style, with a vibe that caters to its target audience and is gender agnostic in all its verticals.
Salud sessions, the House and Techno music label, which has signed up various talented local and international artists who come together and create tracks which add to the uniqueness of what our culture stands for.
Keeping up with the trends, Salud Merchandise has created a distinct splash with their clothing lines, which is gender agnostic and is carefully designed for anyone to mix and match with their outfits and stand out from the crowd.
By launching the brand in a couple of Indian states and in process to be available pan-India, followed by an endorsement for an Inter-Continental distribution deal for various International markets such as the Middle East and the UK, Salud is changing the way the world parties.
Highlighting growth and change is an essence to its vision , Salud makes an entry into the NFT space where a full-fledged roadmap for the Web3.0 has been mapped to finally make its mark in the Metaverse.
The key investors sharing our ideas, Anthill Ventures, Rana Dagubatti a celebrated actor, Prasad Vanga from Anthill, Srini Koppolu, former managing director of Microsoft India, are all our speed scaling partners who are the backbones in this pathway along with founder-director Ajay Shetty, previously a banker and now an entrepreneur who successfully sold his former wine venture and now to lead a unique Urban Lifestyle brand.
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About Token Runway
Token Runway is India’s first invite-only premium NFT service provider that connects established and emerging creators with collectors while providing them a platform to create NFTs. Token Runway was established with the belief that every artist has the potential to create work that stands out and must be presented with the opportunity to earn proportionate rewards for their craft.
Priyank Mahajan and Vinay Agarwal, who collectively have over three decades of in-depth understanding of the entertainment and media realms, are the co-founders of Token Runway. After leading many successful businesses, they are here to bring their understanding of connecting creators to fans and gauging what each of them aspires to achieve.