In an Industry First, Sharjah Government-led Tatweer Signs Youth Wellbeing Program with EMPWR


The Government-led Sharjah Capability Development (Tatweer) and ‘Forbes 30 Under 30’ – famed Ally Salama’s EMPWR have signed an agreement to launch Wathba, a year-long mental wellbeing and leadership development program focused on youth. Tatweer contributes to the progress and sustainable development of the Emirate of Sharjah by empowering the youth. Its progressive, big-picture vision has found a proponent in youth icon Ally Salama who, through his organization EMPWR, has been at the forefront of mental wellbeing advocacy in the MENA region. The initiative, Wathba, will officially kick off on January 23rd, 2022, commencing Tatweer and EMPWR’s twelve-month agreement.


EMPWR Tatweer


The joint initiative will include 12 wellness workshops of one-hour duration each, accessible to youth aged between 18-31 from corporates, universities, schools, and government institutions in the MENA region. The one-on-one program will offer safe spaces for discussions and opportunities for personalized learning. Wathba will choose a yearly cohort of 30 dynamic individuals and provide all-encompassing training, empowering them to become the best version of themselves.


The wellbeing program will be accessible across the MENA region, starting with the UAE, Egypt, Qatar, and the KSA. In the first edition, EMPWR will be supported by FloraMind, a U.S.-based youth mental health organization led by Forbes 1000 honoree and World Economic Forum speaker, Mahmoud Khedr. FloraMind and EMPWR have a region-wide partnership, which enables the implementation of their culturally-relevant and clinically-approved curriculum.


Tatweer has been invested in the power of the youth. We believe it’s our utmost responsibility to ensure that youth have access to support networks, resources, and an environment conducive to learning. With Wathba, we aim to do this at scale, unlocking the potential of youth across the MENA region. We are glad to be partnering with Ally Salama-led EMPWR, whose advocacy for mental wellbeing and youth empowerment in the region has been revolutionary,” said Khalid Al Nakhi, Acting Director of Sharjah Capability Development (Tatweer).


Tatweer’s decision to launch a joint initiative draws upon EMPWR’s pioneering stature in the mental wellbeing space. EMPWR has the distinction of launching the region’s first mental health magazine, besides creating a well-moderated and anonymous social platform tailored to an Arabic audience. It has invested years of consistent efforts, resources, and knowledge into a portfolio of mental wellbeing courses, workshops, motivational keynotes, support services like art therapy, and knowledge-based podcasts.


EMPWR’s ‘Empathy Always Wins’ podcast hosts people to share their stories with the community, empowering them to find acceptance without the fear of being judged or shamed. As part of its drive to reach more people and raise greater awareness, EMPWR is working on a mobile app while enhancing its podcasting network. Key stakeholders, including government-led bodies like Tatweer, are working with EMPWR in different capacities to achieve the shared goal of a vibrant, youth-powered MENA.


Today’s youth are tomorrow’s leaders. So, their wellbeing and empowerment take precedence in the transitional and tumultuous time that the world is currently in. The partnership with a visionary like Tatweer is an ultimate validation of EMPWR’s impact in the region. We will build on the promise of Wathba, partner with more top-tier institutions and governing bodies, and strive for the sustainable development and wellbeing of youth in the MENA,” said Ally Salama, Founder of EMPWR.


A social entrepreneur, motivational speaker and ex-pro athlete, Ally Salama is a name that is synonymous with advocacy for mental wellbeing in the region. His work through EMPWR, the ‘Empathy Always Wins‘ podcast, and related activism saw him feature in Forbes 30 under 30. Ally has drawn attention to taboo subjects and stigmas, stimulating discussions around them – all while building an accessible brand with an impact strategy rather than a business with an exit strategy. As a result, the synergy between Tatweer and EMPWR has made waves in the region, which has massive untapped youth potential.


EMPWR is a safe social network, digital creative & growth agency developing a platform solution for youth with the sole aim of reinventing the future of wellbeing in MENA. Founded by Ally Salama in 2019, as the region’s first mental health magazine in 2019, today it has earned recognition by Harvard, World Federation for Mental Health, WHO and the United Nations in its efforts to provide and facilitate mental health solutions for major stakeholders in the ecosystem, advising government and corporate entities on best practices in creating safe environments where leaders of tomorrow can emerge, grow & thrive.


About Tatweer
Founded in 2005, Sharjah Capability Development (Tatweer) is an organization that aims to contribute to the progress and the sustainable development of the Emirate of Sharjah through enabling young leaders. Tatweer programs play a key role in developing the skills of passionate and driven youths aged 18 and above, in line with the vision of the United Arab Emirates. The organization believes that there are no limits to learning and self-development of skills and talents, the result of which will help build a stronger community capable of facing the challenges of tomorrow.


About FloraMind
FloraMind is a leading youth mental health organization empowering young people to flourish through innovative mental health and wellness products and programs. FloraMind’s culturally-relevant and skill-focused approach has empowered thousands of youth all over the world by working strategically with schools, districts, non-profits, and mission-aligned corporations. FloraMind has received honors and awards from Forbes, President Bill Clinton and the Clinton Foundation, BNY Mellon, Ashoka, and the World Economic Forum.

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