Levi’s® is pleased to announce the start of a relationship with style icon and brand ambassador Deepika Padukone.
Levi’s® x Deepika Padukone is a collection that encapsulates the icon’s fashion savvy and unique style.
With its roots in authentic Levi’s® style and an update to reflect Padukone’s unique flair, this first Levi’s® x Deepika Padukone collaboration oozes confidence and freshness. The collection reimagines Levi’s classics with a range of jeans and denims, as well as Padukone’s distinctive pieces like as athleisure pieces, edgy faux leather pants, and oversized shirts.
“My goal with my first Levi’s® partnership was to create a genuine depiction of my personal style. And I feel we have been successful in adhering to that objective “Padukone stated.
The combination pays homage to Padukone’s ultra-casual style with long varsity jackets, coordinated sweatsuits, crop tops, and bralettes. Additionally, you’ll see a pair of edgy faux leather leggings and an all-denim jumpsuit. Additionally, it contains contemporary and updated interpretations of Levi’s® denim, including new on-trend high waist jeans inspired by the 1970’s and cut & sew wide-leg styles that pair perfectly with extra-long or cropped trucker jackets. Oversized shirts, soft romantic blouses with organza sleeves, casual graphic t-shirts, and upgraded sweatshirts are all available. The collection as a whole consists of key pieces that will stand out in any wardrobe.
“We are overjoyed that Deepika Padukone’s first collaboration as a Levi’s® brand ambassador is both iconic and personal. Levi’s® has long emphasised the importance of ‘genuine self-expression,’ and collaboration exemplifies this. We chose to collaborate with Deepika because of her eponymous style and its sway over consumers. Her sense of colour, fabric, and silhouettes is one-of-a-kind and highly personal. This collaboration allows for the introduction of new fabric treatments and fits. Athleisure pieces, faux leather pants, long varsity jackets, and even oversized shirts allow us to explore new material regions while still connecting with a younger fashion consumer.” Sanjeev Mohanty, SVP and Managing Director, Levi’s® South Asia, Middle East, and Africa.
Levi’s® x Deepika Padukone is a socially responsible collaboration that adheres to Levi’s commitment to sustainability. 60% of the collaborative line is sourced sustainably, and 100% of the line is created ethically. The collection, which includes organic cotton, super-soft Tencel manufactured from wood pulp, cottonized hemp, and denim made with the brand’s Water<Less® technology, enables consumers to make a statement while maintaining a commitment to sustainability.
On October 8th, 2021, the Levi’s® x Deepika Padukone Collaboration will be available through Levi’s retail locations, Levi.in, and certain partner e-commerce platforms.
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