Bloomers has some incredible news for Indian makeup enthusiasts. This can safely be described as a revolution in the drugstore brand space.
They are launching an independent brand, Colours Cosmetics, which will be distributed through independent pharmacies and markets. This appears to be a promising venture for makeup enthusiasts, as the brand intends to offer a diverse range of products ranging from foundations to lipsticks.
They want to dispel the myth that drug store makeup is cheap and of low quality.
In FY2020, the cosmetics market in India was estimated to be worth USD 13191.23 million. However, many people are still hesitant to spend extravagantly on luxury brands. Correctly so; when comparable results and quality can be obtained from drugstore brands, it is only prudent to choose affordability over the luxury label.
What is additional? These brands are readily available at pharmacies and supermarkets throughout the country.
However, determining which brands offer exceptional value in addition to their attractive price tag is frequently challenging. The majority of makeup consumers are on the lookout for a drugstore brand that prioritises customer service and offers comparable quality to high-end brands. Despite the proliferation of cosmetic brands, there is a market gap. Only a few brands are capable of meeting the industry’s demands. According to industry experts, the launch of Colours Cosmetics may help close this gap.
Additionally, Colours cosmetics is already generating buzz for its high-quality, well-researched, and effective beauty ingredients. These ingredients are kind to the skin and contribute to its overall health. The manufacturers considered all skin tones and created a shade card that encompasses nearly every hue on the colour wheel. That is the kind of brand that the cosmetics industry requires. Superior products, gentle ingredients, superior effects, reasonable prices, and a welcoming attitude.
Rumours have been circulating that their social media handles have been inundated with messages inquiring about their upcoming product release. When that time comes, we hope it lives up to the high standards set by users. It is now up to us to wait and see if this is the beginning of the beauty industry’s next revolution.
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