Fiat Chrysler’s objection appears to be that if the Mahindra plans to sell Thar in Australia, then they should provide 90 days’ Since then, the two parties have petitioned the Federal Court of Australia. The dispute is over Thar’s design, which Fiat claims infringes on the design of the Jeep Wrangler. According to an M&M spokesperson, “we have filed our reply in the proceeding initiated by FCA against us.” The current model of Thar is not being considered for introduction in Australia. The additional notice FCA asked for would be made available when any future model for Thar will be launched in Australia. The case has been scheduled for hearing on May 20, 2021 by the Court. Given the strong demand in India, we have no immediate plans to launch the all-new Thar in other markets outside of India.” The ongoing battle between Mahindra & Mahindra and Fiat is only a few months old, and they recently scored a $4.2 billion verdict against Jeep in the NAFTA dispute.
In the month following M&M’s victory in the American court, there has been a development at FCA. In 1973, Fiat brought a suit against Mahindra & Mahindra in the USA claiming that their Roxor car’s design infringed on the trade dress of its namesake, the Jeep. while Fiat requested that the ban on the sale of the Roxor in the United States, the court ruled in favour of Mahindra. In the US, the Roxor has become a widely used vehicle.
An all-new Mahindra motorcycle was launched in India last year. After it was introduced into the American market, demand for the vehicle greatly increased. Some places in India are already waiting more than a year for the Thar to be back in stock. Mahindra will produce the all-new Thar at home before going to foreign countries to fulfil domestic demand.
Mahindra has strong and long-standing footholds in numerous international markets For the price of the all-new Thar, the Wrangler could lose out. Indeed, the Mahindra is also has decided to produce a five-door version of the Thar. However, however, the Wrangler and the Thar are two different. I feel the Wrangler is superior to the all-new Thar.